Susie Jones
Новости и обновления • 2 мин. чтения

Формула "Премьер Тракстоп": исследование их успеха и отношений со SNAP

Создано: 07.08.2025

Обновлено: 07.08.2025

В Элсмир-Порте, в двух шагах от трассы M53, находится Formula Premier Truckstop. Это место, признанное лучшим грузовым автозаправочным комплексом Великобритании 2023 года, стало прочным фаворитом среди сообщества грузоперевозчиков. Отдавая дань уважения своей связи с Формулой 1 (когда-то это место снабжало топливом гоночные автомобили по всему миру), автостоянка окрашена в культовый красный цвет, а множество спортивных памятных вещей не дадут посетителям скучать часами.

В связи с празднованием 10-летнего юбилея компании мы побеседовали с менеджером по производству Эшем Эвансом, чтобы обсудить все вопросы - от новых объектов и целей устойчивого развития до благосостояния водителей и сотрудничества с SNAP.

*Мы работаем как стоянка для грузовиков последние 10 лет. Мы открыты для всех водителей грузовиков, больших и маленьких, грузовиков и арктических грузовиков. У нас есть заправочная станция, которая работает при наличии топливной карты", - объясняет Эш.

Удобства

На территории комплекса имеется целый ряд фантастических удобств, чтобы обеспечить водителям грузовиков дом вдали от дома.

*У нас около 150 мест, ресторан на территории, тренажерный зал, а также специальные мужские и женские туалеты. Мы стараемся включить в стоимость парковки как можно больше", - говорит Эш.

Во время экскурсии по территории мы проходим через специальную игровую комнату, оборудованную бильярдом и столом для настольного тенниса, лаунж-зону с массажными креслами и множеством игровых приставок, которые помогут расслабиться водителю после долгой смены. Что касается практической стороны вопроса, то на территории отеля есть стиральные машины, тренажерный зал и кухня, где можно приготовить домашнюю еду. Те, кто не любит готовить после дня за рулем, могут воспользоваться рестораном на территории, который теперь предлагает ваучеры на питание SNAP.

Они постоянно ищут способы улучшить площадку. Их удобства делают это место приятным для водителей. Поездка водителя становится намного безопаснее и проще, когда он знает, что в конце ее у него есть такие удобства".

- Стюарт Уиллеттс, менеджер по развитию бизнеса в Великобритании компании SNAP.

Недавно на объекте была проведена реконструкция женских помещений, в которых были оборудованы современные туалетные комнаты, напоминающие спа-салон. В ходе обновления были созданы гендерно нейтральные туалетная и душевая комнаты - оба помещения закрыты для обеспечения безопасности.

*"Мы получили очень хорошие отзывы о новых помещениях, а также большое количество женщин-водителей, что не может не радовать", - объясняет Эш.

Узнайте о новых объектах "Формулы" из нашего quickfire Q&A с Эшем.

Как SNAP помог компании Formula

Эш и команда тесно сотрудничают со Стюартом Уиллетсом, одним из менеджеров по развитию бизнеса SNAP в Великобритании, который всегда на связи и готов ответить на любые вопросы.

*"Отношения, которые мы поддерживаем со SNAP уже несколько лет, говорят о том, насколько вы хороши в своем деле", - говорит Эш.

Эш объясняет, как предоставление талонов на питание по программе SNAP принесло пользу не только водителям, но и сайту:

"В последние годы одним из лучших достижений стало введение талонов на питание через SNAP. Раньше отсутствие такой возможности вызывало у водителей негативную реакцию. Получать еду вместе с парковкой и не тратиться на себя - это большое преимущество".

*Это очень хорошо с точки зрения удовлетворенности клиентов и увеличения доходов".

Благополучие водителя

Благополучие водителей уже давно является актуальной темой для обсуждения в отрасли. Поскольку уровень самоубийств среди водителей грузовиков на 20 % выше, чем в среднем по стране, автостоянки играют жизненно важную роль в улучшении благосостояния водителей. Эш считает, что для автостоянки не должно быть трудностей в достижении этой цели:

*Водители не хотят многого. Им нужно хорошее, чистое место, где можно помыться, побриться, сделать все необходимое и хорошо поесть. Это не слишком большая просьба для человека, и не должно быть большой просьбой для компании, чтобы обеспечить их этим".

Это, безусловно, является ключевым направлением для Formula, влияющим на все: от оборудования и постоянных улучшений до безопасности и охраны парковки.

*У нас есть ANPR, 80 камер видеонаблюдения, ограждение по всему периметру, воздушный шлюз и круглосуточная охрана", - говорит Эш.

Индустрии предстоит пройти долгий путь, и Formula Truck Stop задает высокую планку. Мы спросили Эша, что может сделать индустрия, чтобы помочь благополучию водителей:

*Самое большое, что они могут сделать, - это создать больше стоянок для грузовиков, отвечающих всем требованиям и потребностям современного водителя, с хорошими удобствами. Мы все должны продолжать добиваться этого".

Стюарт прекрасно понимает, что должно произойти, ведь его роль в SNAP позволяет ему сопереживать ежедневным проблемам, с которыми сталкиваются водители грузовиков:

Одним из преимуществ моей роли является то, что мы постоянно находимся в дороге. Таким образом, мы понимаем, каково это - постоянно находиться в пути и в конце дня иметь потребность в перерыве. Это позволяет нам немного сопереживать и сочувствовать водителям. Это позволяет нам смотреть на наших сервисных партнеров с подлинным пониманием того, с чем приходится сталкиваться водителям".

Будущий рост

Автолавка прошла долгий путь со времен своего скромного начала. Благодаря тому, что SNAP помог оптимизировать операции, автолавка смогла сосредоточиться на расширении и достижении целей устойчивого развития. Поскольку в сети SNAP работает более 195 000 водителей грузовых автомобилей, для удовлетворения растущего спроса пришлось добавить переливную парковку, обеспечив дополнительные 50 мест.

Сейчас сайт сосредоточен на достижении целей устойчивого развития, объясняет Эш:

Сейчас мы работаем над несколькими проектами, один из них - новая система горячего водоснабжения и отопления, которая будет использовать воздушный тепловой насос и будет действительно энергоэффективной.

*В этом году мы установили солнечные батареи, которые помогут сократить выбросы углекислого газа".

Присоединяйтесь к растущей сети SNAP

Вдохновлены тем, что вы только что прочитали? [Начните свою историю успеха с SNAP сегодня] (https://snapacc.com/sign-up/).

Смотрите полное интервью с Formula Truckstop на нашем канале YouTube.

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пятница 19 декабря 2025 • Новости и обновления

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понедельник 08 декабря 2025 • Новости и обновления

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четверг 04 декабря 2025 • Новости и обновления

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