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Новини та оновлення • 4 хв читання

Чи є логістика новою альтернативою подальшої освіти для випускників шкіл?

Створено: 03.09.2025

Оновлено: 03.09.2025

Протягом багатьох років загальноприйнятою була думка, що випускники шкіл повинні продовжувати навчання. Незалежно від того, чи йдеться про коледж, університет чи професійно-технічну освіту, ідея була однаковою: спочатку навчання, а потім робота. Але цей наратив починає змінюватися. Зіткнувшись зі зростанням вартості навчання, збільшенням боргів і невизначеністю щодо цінності диплому, багато молодих людей переоцінюють свій вибір.

Водночас логістична галузь потребує нових талантів. Вона пропонує негайний заробіток, структурований розвиток і довгострокові кар'єрні перспективи - і все це без витрат на вищу освіту. Питання вже не в тому, чи може логістика бути проміжним варіантом для випускників шкіл, а в тому, чи є вона справжньою альтернативою університету.

Галузь, що потребує талантів

Потреба в нових кадрах в логістиці є нагальною. [The Road Haulage Association] (https://trans.info/en/rha-driver-shortage-404538) (RHA) попередила, що Великобританія повинна найняти 200 000 нових водіїв вантажівок протягом наступних п'яти років - що еквівалентно 40 000 водіїв щорічно - щоб забезпечити рух ланцюгів поставок і запобігти повторенню дефіциту, який спостерігався в 2021 році.

Якщо збільшити масштаб до європейського рівня, то виклик стає ще серйознішим. У 2023 році Європа зіткнулася з [нестачею понад 233 000 професійних водіїв] (https://talkinglogistics.com/2025/07/01/europes-truck-driver-shortage-whats-driving-it-and-how-logistics-leaders-are-responding/) - за прогнозами, ця цифра зросте до 745 000 до 2028 року, якщо її не вирішити. Середній вік водія - 47 років, причому майже 30% з них старші 55 років, що підкреслює наближення хвилі виходу на пенсію. Проте лише 5% водіїв молодші за 25 років. Без молодого поповнення галузь ризикує зупинитися.

Йдеться не просто про заповнення таксі. Йдеться про захист безперебійного функціонування економіки. Нестача водіїв має хвильові ефекти, які зачіпають все - від полиць супермаркетів до будівельних проектів.

За словами Саллі Гілсон, керівника відділу політики у сфері професійної підготовки RHA (https://trans.info/en/rha-driver-shortage-404538): "Якщо ми хочемо забезпечити майбутнє галузі в довгостроковій перспективі, нам потрібно наймати, навчати та утримувати десятки тисяч водіїв щороку, щоб задовольнити попит. Оскільки робоча сила старіє, нам також потрібно залучати більше молоді в галузь. Щоб досягти цього, ми повинні надати пріоритет гнучким, фінансованим варіантам навчання".

Тим часом дані [Євростату] (https://ec.europa.eu/eurostat/web/products-euro-indicators/w/3-31072025-ap) показують, що в червні 2025 року безробіття серед молоді в ЄС становило 14,7%, а 2,857 мільйона молодих людей залишилися без роботи, і цей показник залишався стабільним щомісяця. Ці цифри свідчать про значний розрив у можливостях для випускників шкіл. У той час, коли багато хто стикається з похмурими перспективами, логістика пропонує шлях до ясності, навчання та фінансової незалежності.

Зміна сприйняття

Сприйняття логістики як роботи в останню чергу поступається місцем визнанню її відчутних переваг. Нещодавня стаття [Motor Transport feature] (https://motortransport.co.uk/five-good-reasons-to-be-an-hgv-driver-and-ease-the-shortage/25837.article) висвітлює такі фактори, як гарантія зайнятості, надійна оплата праці, гнучкий графік роботи та можливість подорожувати. Для багатьох саме ця комбінація переваг виділяє логістику серед інших професій. Крім того, програми стажування та підвищення кваліфікації дозволяють молодим спеціалістам підвищувати свою кваліфікацію, здобуваючи практичний досвід.

Як коментує Метью Белламі, керуючий директор SNAP: "Для випускників шкіл логістика - це не просто альтернатива. Це швидкий шлях до кваліфікованої, готової до майбутнього кар'єри. Ви починаєте здобувати досвід і незалежність одразу, без витрат і затримок, пов'язаних з навчанням в університеті".

Хоча водіння є найбільш помітною роллю, логістика охоплює набагато більше. Випускники шкіл можуть працювати у сфері складування, планування, технологій або обслуговування клієнтів, а потім перейти до керівництва. Діджиталізація логістики також створила попит на нові навички - аналіз даних, оптимізацію маршрутів та управління сталим розвитком, які приваблюють покоління "цифрових аборигенів".

Наприклад, SNAP працює з автопарками по всій Європі, надаючи цифрові інструменти, які підтримують добробут водіїв, допомагають їм знаходити безпечні місця для паркування та оптимізують щоденні операції. Ці інвестиції спрямовані не лише на підвищення ефективності, а й на те, щоб зробити логістику надійним і привабливим кар'єрним шляхом.

"Галузь потребує свіжих облич з цифровими навичками, стійкістю та сучасним світоглядом, - продовжує Белламі. "Випускники шкіл приносять саме це - і залучення більшої кількості жінок допоможе нам адаптуватися ще швидше".

Подолання гендерного розриву

Різноманітність - одна з найбільших невикористаних можливостей у логістиці. За даними [Світового банку] (https://blogs.worldbank.org/en/europeandcentralasia/more-women-are-needed-in-transport-jobs-in-europe-and-central-as), жінки складають лише 23% працівників у сфері транспорту та зберігання в Європі та Центральній Азії. Європейські дані викликають ще більше занепокоєння, коли мова йде про водіїв: [лише 4% жінок] (https://talkinglogistics.com/2025/07/01/europes-truck-driver-shortage-whats-driving-it-and-how-logistics-leaders-are-responding/).

Заохочення більшої кількості молодих жінок до кар'єри в логістиці - як водіїв, планувальників чи менеджерів - є надзвичайно важливим. Це не лише розширює кадровий резерв, але й змінює культуру галузі, роблячи її більш репрезентативною та стійкою. Висвітлення жіночих рольових моделей, створення інклюзивного навчального середовища та покращення соціальних умов - це практичні кроки, які можуть зробити логістику більш привабливою для всіх.

Занадто часто її зображують як галузь, в якій домінують чоловіки, і яка вимагає великих фізичних зусиль. І хоча колись ці стереотипи могли мати певну частку правди, вони дедалі більше застарівають. Сучасний сектор логістики покладається на технології та командну роботу так само, як і на фізичну працю.

Роль роботодавців та галузі

Щоб логістика могла конкурувати з подальшою освітою, галузь повинна працювати на трьох фронтах:

Шляхи навчання - пропонуючи стажування, сертифікацію та наставництво, щоб дати новобранцям відчуття просування по службі.

Добробут та зручності - забезпечення водіїв, особливо молодих та різноманітних учасників, доступом до безпечного паркування, чистих зупинок для відпочинку та сприятливого середовища.

Розповідь про кар'єру - демонстрація різноманітності ролей та довгострокового потенціалу в секторі.

Для операторів бізнес-аргументація очевидна. [Більше половини європейських автотранспортних компаній] (https://talkinglogistics.com/2025/07/01/europes-truck-driver-shortage-whats-driving-it-and-how-logistics-leaders-are-responding/) вже повідомляють, що вони не можуть розширюватися через брак водіїв. Майже половина з них посилається на падіння продуктивності, а 39% кажуть, що доходи скорочуються. Без змін дефіцит не лише обмежить зростання, але й погіршить фінансовий результат.

Логістика як перший вибір

Дискусія про подальшу освіту чи роботу ніколи не буде універсальною. Деякі молоді люди продовжуватимуть процвітати в університетах і коледжах. Але логістика - це життєздатний, перспективний варіант.

Для випускників шкіл це означає негайну оплату праці, незалежність і можливість кар'єрного росту. Для індустрії це означає доступ до талановитих кадрів, в яких є гостра потреба. Для суспільства це означає посилення стійкості життєво важливого сектору.

Тепер перед галуззю стоїть завдання узгодити попит з баченням: забезпечити навчання, добробут і можливості, які конкурують з можливостями, що пропонуються подальшою освітою. Якщо це вдасться, логістика стане не просто альтернативою університету, а його перевагою.

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These are now the dominant model for heavy goods vehicles and are used in countries such as Germany, Austria, Poland, Hungary and Belgium.Time-based vignettes allow vehicles to use the road network for a fixed period of time, such as a day, week or year. These were traditionally a pass displayed in the windscreen, but are increasingly digital.Hybrid systems combine toll roads with toll-free alternatives. France, Italy and Spain all operate models where tolls apply only on specific routes.Across all three models, the EU’s revised Eurovignette Directive is pushing countries towards distance-based, emissions-linked charging. This is steadily reducing the role of flat-rate vignettes and increasing the costs of high-mileage fleets.Operationally, tolling is becoming more digital. Most distance-based systems rely on GNSS or GPS tracking via onboard units (OBU), supported by roadside gantries, toll booths and camera enforcement.For fleets, this means greater reliance on onboard technology, tighter compliance requirements, and less tolerance for administrative error. Missed payments on free-flow roads (where there are no toll booths and no need to stop) can quickly turn into fines, particularly for international drivers unfamiliar with local rules.Interoperable toll services under the European Electronic Toll Service (EETS) framework are becoming more important for cross-border operators. Instead of fitting vehicles with multiple country-specific onboard units, fleets can use a single approved device to pay tolls across several European networks. This simplifies administration, reduces installation and maintenance costs – and lowers the risk of non-compliance when vehicles move between different toll regimes. Germany operates one of Europe’s most comprehensive toll systems. The LKW-Maut applies to all trucks over 3.5 tonnes on motorways and federal roads. Since December 2023, tolls include a CO₂ charge, which has increased costs for diesel vehicles. Official details are published by Austria’s GO-Maut is among the most expensive per kilometre in Europe. A Euro VI articulated truck paid around on motorways in 2025. The system includes infrastructure, noise, air pollution and CO₂ components. Electric trucks benefit from lower rates. Belgium operates a kilometre-based toll for trucks in Flanders, Wallonia and Brussels. Rates vary by region, weight and Euro class, with annual increases. From 2026, zero-emission vehicles will no longer be fully exempt but will still pay reduced infrastructure charges. Official information is available from France uses a motorway concession model. Tolls apply on routes operated by private companies and are paid at toll booths or electronically. Annual increases are modest and regulated. The Italy follows a similar concession-based approach. HGVs pay on the Autostrade network. The government is working towards more dynamic tolling by 2026, potentially linking charges to congestion and emissions. Hungary’s HU-GO system applies to trucks over 3.5 tonnes on motorways and main roads. Following high inflation, toll rates have increased sharply. Official updates are published at Poland’s e-TOLL system charges per kilometre using GNSS (satellite) technology. Rates rose in 2025 and will again in 2026, while the toll network continues to expand. The official platform is Spain is unusual in that many major motorways have become toll-free following the expiry of concessions. Some tolled routes remain and costs vary per kilometre for HGVs. The Spanish government’s position is outlined via the Romania currently operates a vignette system for trucks, with a seven-day pass costing around for the heaviest vehicles. This will change in July 2026, when Romania introduces a distance-based toll system called TollRo. Initial rates are expected to be low, but are likely to rise over time. Several developments make 2026 a pivotal year for European tolling.The Netherlands will introduce a kilometre-based truck toll from 1 July, replacing the Eurovignette. Average rates are expected to be around €0.19 per kilometre, with discounts for low-emission vehicles. Official information is available at As mentioned, Romania will transition from vignettes to distance-based charging, bringing it in line with neighbouring countries.Across Europe, CO₂-based differentiation will become standard, with reduced exemptions and tighter enforcement. Electric trucks will continue to benefit, but full exemptions are gradually being replaced by reduced rates rather than zero tolls.For fleets, this means higher exposure to mileage-based costs and greater incentives to invest in cleaner vehicles and better planning tools.Operators are now evaluating routes to balance toll costs against fuel use and journey time. Investment in Euro VI and zero-emission vehicles is increasingly justified not only by fuel savings but by toll reductions. In addition, toll surcharges are becoming more explicit in customer contracts and digital route optimisation tools are playing a larger role in daily operations.Fleets therefore need accurate forecasting, up-to-date vehicle data and clear visibility of toll exposure by route and customer. Vehicle procurement decisions should factor in toll classes alongside fuel efficiency. Cross-border operators should prioritise interoperable toll solutions and ensure drivers understand local payment rules, particularly on free-flow roads.Most importantly, toll costs need to be reflected transparently in pricing. As tolling becomes more emissions-driven, fleets that plan ahead will be better placed to protect margins and remain competitive.For fleets, the question is no longer whether tolls will rise, but how well prepared they are to manage them. In the years ahead, it will not just be about how far a vehicle travels, but how cleanly, where and under which system.As tolls become more closely linked to emissions, mileage and vehicle type, understanding what you pay and where matters more than ever. SNAP helps fleet managers and operators manage payments and support drivers with access to safe, well-equipped truck stops.