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Este logistica o nouă alternativă la continuarea studiilor pentru cei care părăsesc școala?

Creat: 03.09.2025

Actualizat: 03.09.2025

De ani de zile, înțelepciunea convențională a fost că absolvenții de școală ar trebui să continue studiile. Indiferent dacă aceasta însemna colegiu, universitate sau formare profesională, mesajul era același: mai întâi studiile, apoi munca. Dar această poveste începe să se schimbe. Confruntați cu taxele de școlarizare în creștere, datoriile tot mai mari și incertitudinea cu privire la valoarea unei diplome, mulți tineri își reevaluează opțiunile.

În același timp, industria logistică este în căutare de noi talente. Acesta oferă câștiguri imediate, dezvoltare structurată și perspective de carieră pe termen lung - toate acestea fără costurile învățământului superior. Întrebarea nu mai este dacă logistica ar putea fi o opțiune provizorie pentru cei care părăsesc școala, ci dacă reprezintă o alternativă reală la universitate.

Un sector care are nevoie de talente

Nevoia de noi angajați în domeniul logisticii este presantă. The Road Haulage Association (RHA) a avertizat că Regatul Unit trebuie să recruteze 200 000 de noi șoferi de camion în următorii cinci ani - echivalentul a 40 000 de șoferi anual - pentru a menține lanțurile de aprovizionare în mișcare și pentru a preveni repetarea penuriei din 2021.

Dacă ne extindem la nivel european, provocarea este și mai evidentă. În 2023, Europa se confrunta cu un [deficit de peste 233 000 de șoferi profesioniști] (https://talkinglogistics.com/2025/07/01/europes-truck-driver-shortage-whats-driving-it-and-how-logistics-leaders-are-responding/) - o cifră care, potrivit previziunilor, va crește la 745 000 până în 2028, dacă nu va fi rezolvată. În medie, șoferii au 47 de ani, iar aproape 30% au peste 55 de ani, ceea ce evidențiază apropierea valului de pensionări. Cu toate acestea, doar 5% dintre șoferi au sub 25 de ani. Fără tineri, industria riscă să se oprească.

Nu este vorba doar despre umplerea taxiurilor. Este vorba despre protejarea bunei funcționări a economiilor. Deficitul de șoferi are efecte în lanț care afectează totul, de la rafturile supermarketurilor la proiectele de construcții.

În [cuvintele lui Sally Gilson, responsabil cu politica în domeniul competențelor din cadrul RHA] (https://trans.info/en/rha-driver-shortage-404538): "Dacă vrem să asigurăm viitorul industriei pe termen lung, trebuie să recrutăm, să formăm și să păstrăm zeci de mii de șoferi anual pentru a face față cererii. Având în vedere îmbătrânirea forței de muncă, trebuie, de asemenea, să atragem mai mulți tineri în industrie. Pentru a reuși, trebuie să acordăm prioritate opțiunilor de formare flexibile și finanțate."

Între timp, datele [Eurostat] (https://ec.europa.eu/eurostat/web/products-euro-indicators/w/3-31072025-ap) arată că, în iunie 2025, șomajul în rândul tinerilor din UE era de 14,7 %, cu 2,857 milioane de tineri fără loc de muncă, nivel care a rămas constant de la o lună la alta. Aceste cifre relevă un deficit semnificativ de oportunități pentru tinerii care părăsesc școala. Într-o perioadă în care mulți se confruntă cu perspective sumbre, logistica prezintă o cale a clarității, a formării și a independenței financiare.

Schimbarea percepțiilor

Percepția logisticii ca un loc de muncă de ultimă instanță cedează în fața recunoașterii beneficiilor sale tangibile. Un articol recent [Motor Transport feature ] (https://motortransport.co.uk/five-good-reasons-to-be-an-hgv-driver-and-ease-the-shortage/25837.article) evidențiază factori precum siguranța locului de muncă, salarizarea fiabilă, modelele de lucru flexibile și șansa de a călători. Pentru mulți, tocmai această combinație de beneficii face ca logistica să iasă în evidență. În plus, uceniciile și programele pentru absolvenți le permit tinerilor recruți să obțină calificări în timp ce dobândesc experiență practică.

După cum comentează Matthew Bellamy, director general la SNAP: "Pentru absolvenții de liceu, logistica nu este doar o alternativă. Este o cale rapidă către o carieră calificată, pregătită pentru viitor. Începi să acumulezi experiență și independență imediat, fără costurile sau întârzierile universității."

În timp ce condusul este rolul cel mai vizibil, logistica cuprinde mult mai mult. Absolvenții de liceu se pot îndrepta către depozitare, planificare, tehnologie sau servicii pentru clienți, înainte de a avansa în funcții de conducere. Digitalizarea logisticii a creat, de asemenea, cerere pentru noi competențe - analiza datelor, optimizarea rutelor și gestionarea sustenabilității - care atrag o generație de nativi digitali.

SNAP, de exemplu, colaborează cu flote din întreaga Europă pentru a furniza instrumente digitale care sprijină bunăstarea șoferilor, îi ajută să găsească parcări sigure și simplifică operațiunile zilnice. Aceste investiții nu se referă doar la eficiență - ci și la transformarea logisticii într-o carieră credibilă și atractivă.

"Industria are nevoie de fețe noi, cu competențe digitale, reziliență și o perspectivă modernă", continuă Bellamy. "Absolvenții de școală aduc exact acest lucru - iar atragerea mai multor femei ne va ajuta să ne adaptăm și mai rapid."

Eliminarea diferențelor de gen

Diversitatea este una dintre cele mai mari oportunități neexploatate în logistică. Conform [Băncii Mondiale] (https://blogs.worldbank.org/en/europeandcentralasia/more-women-are-needed-in-transport-jobs-in-europe-and-central-as), femeile reprezintă doar 23% din angajații din transport și depozitare din Europa și Asia Centrală. Datele europene sunt și mai îngrijorătoare atunci când vine vorba în special de șoferi: doar 4% sunt femei.

Este esențial să încurajăm mai multe femei tinere să se angajeze în domeniul logisticii - fie ca șoferițe, planificatoare sau manageri. Aceasta nu numai că lărgește bazinul de talente, dar schimbă și cultura industriei, făcând-o mai reprezentativă și mai rezistentă. Evidențierea modelelor feminine, crearea unor medii de formare favorabile incluziunii și îmbunătățirea facilităților de bunăstare sunt măsuri practice care pot face logistica mai atractivă pentru toți.

Prea adesea, aceasta este descrisă ca o industrie dominată de bărbați și solicitantă din punct de vedere fizic. Și, deși aceste stereotipuri au avut cândva un oarecare adevăr, ele sunt din ce în ce mai depășite. Sectorul logistic de astăzi se bazează atât pe tehnologie și pe munca în echipă, cât și pe munca fizică.

Rolul angajatorilor și al industriei

Pentru ca logistica să poată concura cu învățământul superior, industria trebuie să ofere rezultate pe trei fronturi:

● Căi de formare - oferirea de stagii de ucenicie, certificări și mentorat pentru a oferi recruților un sentiment de progres.

● Bunăstare și facilități - asigurarea faptului că șoferii, în special cei mai tineri și mai diverși, au acces la locuri de parcare sigure, stații de odihnă curate și medii favorabile.

● Povestirea carierei - prezentarea varietății de roluri și a potențialului pe termen lung în cadrul sectorului.

Pentru operatori, argumentul comercial este clar. [Mai mult de jumătate dintre firmele europene de camioane] (https://talkinglogistics.com/2025/07/01/europes-truck-driver-shortage-whats-driving-it-and-how-logistics-leaders-are-responding/) raportează deja că nu se pot extinde din cauza lipsei de șoferi. Aproape jumătate menționează scăderea productivității, iar 39% spun că veniturile sunt în scădere. Fără schimbare, penuria de șoferi nu va limita doar creșterea, ci va eroda și rezultatul final.

Logistica ca primă alegere

Dezbaterea privind continuarea studiilor versus muncă nu va fi niciodată unitară. Unii tineri vor continua să se dezvolte în universități și colegii. Dar logistica este o opțiune viabilă, orientată spre viitor.

Pentru absolvenții de liceu, înseamnă salariu imediat, independență și posibilități de progres. Pentru industrie, înseamnă accesarea unui rezervor de talente de care este nevoie urgentă. Pentru societate, înseamnă consolidarea rezilienței unui sector esențial.

Provocarea este acum ca industria să răspundă cererii sale cu viziune: să ofere formare, bunăstare și oportunități care să rivalizeze cu cele oferite de învățământul superior. Dacă va reuși, logistica nu va fi doar o alternativă la universitate - va fi un avantaj.

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