Susie Jones
Noticias • 2 min leer

Fórmula Premier Truckstop por dentro: su éxito y su relación con SNAP

Creado: 07/08/2025

Actualizado: 07/08/2025

Situado en Ellesmere Port, a tiro de piedra de la M53, se encuentra Formula Premier Truckstop. Elegido "Truckstop of the Year 2023" del Reino Unido, este lugar se ha convertido en uno de los favoritos de la comunidad de transportistas. Rindiendo homenaje a su vínculo con la Fórmula 1 (el lugar suministró en su día combustible a coches de carreras de todo el mundo), la parada de camiones está empapada del icónico color rojo, con multitud de recuerdos deportivos para mantener a los visitantes ocupados durante horas.

Con motivo de la celebración de su 10º aniversario, nos sentamos con Ash Evans, Director de Operaciones, para hablar de todo, desde las nuevas instalaciones y los objetivos de sostenibilidad hasta el bienestar de los conductores y su relación con SNAP.

"Llevamos 10 años funcionando como parada de camiones. Estamos abiertos a todos los camioneros, grandes o pequeños, rígidos y árticos. Tenemos una estación de servicio abierta siempre que se disponga de tarjeta de combustible ", explica Ash.

Instalaciones

El centro alberga una serie de fantásticas instalaciones para proporcionar a los camioneros un hogar lejos de casa.

Tenemos unas 150 plazas, un restaurante, un gimnasio y aseos para hombres y mujeres. Intentamos incluir todo lo posible en el precio del aparcamiento ", afirma Ash.

Mientras nos dan una vuelta por las instalaciones, pasamos por una sala de juegos equipada con una mesa de billar y otra de ping-pong, una sala de estar con sillones de masaje y un montón de consolas de juegos para relajar al conductor después de un largo turno. En el aspecto más práctico, el recinto dispone de lavandería, gimnasio y cocina para preparar comidas caseras. Los que no quieran cocinar después de un día al volante, pueden utilizar el restaurante del recinto, que ahora ofrece vales de comida SNAP.

*"Siempre están buscando formas de mejorar el sitio. Las instalaciones que tienen hacen que sea un lugar agradable para los conductores. El viaje de un conductor es mucho más seguro y fácil cuando sabe que tiene este tipo de instalaciones al final del trayecto".

- Stuart Willetts, Director de Desarrollo Comercial de SNAP en el Reino Unido.

Recientemente, el centro ha renovado sus instalaciones femeninas, dotándolas de modernos aseos tipo spa. En esta mejora se incluyó un aseo y una ducha de género neutro; ambas zonas se mantienen cerradas para garantizar la seguridad.

Hemos recibido muy buenas críticas sobre las nuevas instalaciones y un gran aumento del número de conductoras, lo cual es muy positivo ", explica Ash.

Descubra las nuevas instalaciones de la Fórmula a través de nuestro quickfire Q&A con Ash.

Cómo ha beneficiado SNAP a Formula

Ash y el equipo mantienen una estrecha relación con Stuart Willetts, uno de los directores de desarrollo empresarial de SNAP en el Reino Unido, que siempre está al teléfono para resolver cualquier duda.

"La relación que mantenemos con SNAP desde hace varios años refleja realmente lo buenos que sois en lo que hacéis ", afirma Ash.

Ash explica cómo la oferta de vales de comida SNAP ha beneficiado no sólo a los conductores, sino también al centro:

*"En los últimos años, una de las mejores cosas ha sido la introducción de los vales de comida a través del SNAP. No tener esta oferta solía ser algo negativo entre los conductores. Recibir una comida con el aparcamiento y no tener que pagarla uno mismo es una gran ventaja".

Eso ha sido muy bueno en términos de satisfacción del cliente y también de generación de ingresos ".

Bienestar del conductor

El bienestar de los conductores es un tema de debate candente en el sector desde hace mucho tiempo. Con unas tasas de suicidio entre los camioneros un 20% más altas que la media nacional, las paradas de camiones desempeñan un papel vital en la mejora del bienestar de los conductores. Algo que, en opinión de Ash, no debería ser difícil de conseguir para una parada de camiones:

"Los conductores no quieren mucho. Quieren un lugar bueno y limpio donde lavarse, afeitarse, hacer lo que tienen que hacer y comer bien. No es mucho pedir para alguien, y no debería ser mucho pedir para una empresa que se lo proporcione ".

Sin duda, este ha sido un aspecto clave para la Fórmula, que ha influido en todo, desde sus instalaciones y mejoras continuas hasta la seguridad de los que aparcan.

Tenemos ANPR, 80 cámaras de circuito cerrado de televisión, una valla perimetral en todo el perímetro, una barrera de esclusas y vigilancia las 24 horas del día ", afirma Ash.

El sector tiene un largo camino por recorrer, y Formula Truck Stop está poniendo el listón muy alto. Le preguntamos a Ash qué podría hacer el sector para contribuir al bienestar de los conductores:

"Lo más importante que pueden hacer es crear más paradas de camiones que se ajusten a los deseos y necesidades del conductor moderno, con buenas instalaciones. Todos debemos seguir presionando para que así sea ".

Algo que Stuart sabe muy bien que debe ocurrir, ya que su papel en SNAP le permite empatizar con los retos diarios a los que se enfrentan los camioneros:

Una de las ventajas de mi trabajo es que siempre estamos en la carretera. Nos hacemos una idea de lo que supone para los conductores estar continuamente conduciendo y necesitar un descanso al final del día. Eso nos da un poco de empatía y simpatía por los conductores. Eso nos permite ver a nuestros Socios de Servicio con una visión genuina de lo que los conductores tienen que afrontar ".

Crecimiento futuro

La parada de camiones ha recorrido un largo camino desde sus humildes comienzos. Con la ayuda de SNAP para racionalizar las operaciones, el establecimiento ha podido concentrarse en la expansión y en la consecución de sus objetivos de sostenibilidad. Con más de 195.000 camioneros en la red SNAP, el establecimiento tuvo que añadir una zona de aparcamiento de desbordamiento, con 50 plazas adicionales, para satisfacer la creciente demanda.

El sitio se centra ahora en sus objetivos de sostenibilidad, explica Ash:

"Actualmente estamos trabajando en un par de proyectos, uno de ellos un nuevo sistema de agua caliente y calefacción que utilizará una bomba de calor de fuente de aire y será realmente eficiente desde el punto de vista energético.

*Este año también instalaremos paneles solares para reducir las emisiones de carbono".

Únase a la creciente red de SNAP

¿Te ha inspirado lo que acabas de leer? Comience hoy mismo su historia de éxito con SNAP.

Vea la entrevista completa con Formula Truckstop en nuestro canal de YouTube

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