Josh Cousens
Nachrichten und Updates • 3 min lesen

Eine strategische Partnerschaft: SNAP und Extra's Ansatz für Lkw-Parkplätze

Erstellt: 01.08.2024

Aktualisiert: 13.08.2024

Direktor Ross Mendenhall erklärt, wie SNAP der Extra Motorway Service Area (MSA) geholfen hat, das Umsatzwachstum in ihrem gesamten Netz um bis zu 8 % jährlich zu steigern, seit wir 2011 mit der Zusammenarbeit begonnen haben.

"Ein entscheidender Vorteil für uns ist, dass sich der SNAP-Kundenstamm ständig erweitert und wir so jährlich 30.000 zusätzliche potenzielle Kunden erreichen können", sagt Ross Mendenhall, der SNAP nutzt, um das Lkw-Parkgeschäft von Extra zu optimieren.

Ross erklärt seine Rolle bei Extra: "Ich beaufsichtige unser Netzwerk von acht MSAs in ganz England und sorge dafür, dass wir das beste Arbeitsumfeld und die besten Prozesse haben, die es uns ermöglichen, maximale Kundenzufriedenheit zu erreichen, und arbeite mit unserem CEO zusammen, um sicherzustellen, dass wir uns auf unsere Wachstumsambitionen konzentrieren.

"Ich arbeite auch eng mit unseren Lieferanten und Markenmietern zusammen, um sicherzustellen, dass wir allen Besuchern unserer MSAs das bestmögliche Erlebnis bieten."

Extra Autobahnraststätten

Nach der Eröffnung des ersten Standorts in Cambridge im Jahr 2000 ist Extra heute einer der größten Autobahndienstleister im Vereinigten Königreich. In der jüngsten Umfrage von Transport Focus über die Nutzer von Autobahndiensten wurde Extra zur Nummer eins in Sachen Kundenzufriedenheit im Vereinigten Königreich gewählt.

Ross sagt: "Im Mittelpunkt unseres Unternehmensethos steht die Verpflichtung, die "Extrameile" zu gehen, um allen unseren Besuchern großartige Erlebnisse zu bieten.

"Wir sind besonders stolz darauf, dass wir eine große Auswahl an einigen der beliebtesten Lebensmittel- und Getränkemarken Großbritanniens, malerische Außenbereiche mit Hundeauslaufzonen und Kinderspielplätzen sowie sichere, saubere und hochwertige Einrichtungen für alle anbieten können.

Im Jahr 2023 gab es 260.066 SNAP-Parkvorgänge in Extra-Autobahnraststätten.

SNAP eingeben

Ross, der seit 2011 mit SNAP zusammenarbeitet, erklärt, wie die Partnerschaft Extra geholfen hat, seinen Lkw-Parkservice auszubauen. "SNAP hilft uns dabei, unsere wichtigsten Dienstleistungen für Lkw-Fahrer und -Flotten zu kommunizieren und unsere Park-, Tank- und Waschmöglichkeiten sichtbar zu machen.

"Wir sind bestrebt, die Zufriedenheit der Lkw-Fahrer, die bei uns halten, zu erhöhen, und die Zugehörigkeit zum SNAP-Netzwerk ermöglicht uns genau das. Durch die App können wir unsere Partnerschaften und den organischen Umsatz ausbauen, indem wir den Kunden ein effizientes Instrument an die Hand geben, mit dem sie mehr über unsere Einrichtungen erfahren können, auch darüber, wie wir ihren Aufenthalt angenehm, entspannend und sicher gestalten können."

Wie verlief die Einrichtung?

Wir wollten herausfinden, ob es in der Anfangsphase der Beziehung irgendwelche Komplikationen gab.

Ross sagt: "Es war sehr einfach. Das SNAP-Team stand uns bei allen Fragen zur Seite und hatte auch nach der Einrichtung ein offenes Ohr für unser Feedback, wie das System weiter verbessert werden könnte, um unseren Bedürfnissen besser gerecht zu werden."

Wachstum der Einnahmen

Wir haben Ross gefragt, ob SNAP Extra geholfen hat, seine Einnahmen zu steigern:

"Unsere Partnerschaft mit SNAP hat uns geholfen, unser Umsatzwachstum stetig zu steigern, das im Jahresvergleich um 8 % gestiegen ist, während das Transaktionswachstum um 2 % zunahm.

"Unsere Dienste in Cambridge und Peterborough haben mit 11% bzw. 12% die größte Verbesserung gegenüber dem Vorjahr erfahren. Außerdem sind unsere Dienste in Peterborough, Leeds und Cambridge jetzt alle zu mehr als 100 % ausgelastet.

SNAP Zugang und Sicherheit

Nach mehrjähriger erfolgreicher Zusammenarbeit fragte Extra 2018 bei uns an, ob wir sie bei der Verbesserung ihrer Sicherheitseinrichtungen unterstützen könnten.

"Wir haben unsere Partnerschaft mit SNAP im Laufe der Jahre weiter ausgebaut und in CCTV- und ANPR-Technologie investiert, um maximale Sicherheit zu gewährleisten.

"Die Installation von Sicherheitstechnologien an allen acht Standorten hat uns geholfen, unsere Einnahmen zu schützen und sicherzustellen, dass jedes Fahrzeug für die korrekte Dauer seines Aufenthalts bezahlt wird.

"Die Zusammenarbeit mit SNAP Access & Security hat sich fast unmittelbar ausgewirkt - seit der Inbetriebnahme konnten wir einen Anstieg der Einnahmen aus dem Parkgeschäft um rund 20 % verzeichnen.

"Da die Sicherheit eine der Prioritäten für LKW-Fahrer ist, wenn sie für längere Zeit anhalten, freuen wir uns, ihnen den Aufenthalt angenehmer zu gestalten, indem wir ihnen versichern, dass wir umfassende Maßnahmen ergriffen haben, um das Risiko von Diebstählen zu minimieren.

"Der Zugriff auf die Business Intelligence Dashboards von SNAP bedeutet auch, dass wir die Daten in Echtzeit überwachen können, was uns ermöglicht, die bestmögliche Benutzererfahrung zu bieten", sagt Ross.

Das beste Stück

Zum Abschluss des Interviews wollten wir von Ross wissen, was seiner Meinung nach das Beste an der Arbeit mit SNAP war:

"Ein entscheidender Erfolg für uns ist der Einfluss auf die Effizienz des Personals. Die Einführung des ANPR-Systems in Kombination mit den Zahlungsterminals ermöglicht den Fahrern eine Selbstbedienungsoption, was bedeutet, dass sich das Personal stattdessen auf andere wichtige Aufgaben wie Reinigung, Wartung und Kundendienst konzentrieren kann.

"Die Flexibilität, die die Zahlungsterminals bieten, ist ebenfalls ein großer Vorteil: Die Fahrer können die Zahlungsterminals in 15 Sprachen nutzen, was die Kundenerfahrung verbessert und Probleme mit Sprachbarrieren reduziert."

Wenn Sie mehr über die Extra-Servicepartner des SNAP-Netzes erfahren möchten, besuchen Sie noch heute die SNAP-Karte . Wenn Sie Lkw-Parkplätze anbieten und dem SNAP-Netzwerk beitreten möchten, finden Sie weitere Informationen hier.

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Mittwoch 19 Februar 2025 • Nachrichten und Updates

DIE SCHNELLREISE VON BATIM INTERNATIONAL TRANSPORT & SPEDITION

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Founded in 1995, Batim International Transport provides transport and freight forwarding services across Europe. The company prides itself on excellent quality and a state-of-the-art fleet consisting of SCANIA and Mercedes vehicles. The company has its headquarters in Stary Sącz, Poland is no stranger to growth. In its early beginnings, Batim started with two tractor units and now has over 500. In this short time, the company acquired many accreditations and certificates including the 2014 Best Employer of the Year and Forbes Magazine recognition in 2015. By expanding the company's fleet and improving its services, the company is constantly striving for growth.Batim International joined SNAP in the early days and continues to use its SNAP Account to book parking spaces across Europe for its large fleet. We spoke to Operations Manager, Krzysztof, who talks about the company’s experience with SNAP. SNAP provides fleets with over 450 service partners across Europe where they can use our fleet payment solution. “We joined SNAP for the no cash transactions” explains Krzysztof. A benefit for many fleets as SNAP provides a payment solution to pay without cash or a card for truck services. This payment solution can be used on items such as truck washing, Dartford Crossing, and truck parking. The latter, Krzysztof states, has been particularly beneficial. “SNAP has benefited me by giving me the possibility of booking a parking lot, so I don’t have to worry about a place for the driver.” The ability to search for a truck stop service partner through SNAP has also been an advantage for Krzysztof. He explains that "the possibility to check and find all the detailed information on many truck stops in different countries, to be sure there is everything needed regarding particular cargo and facilities for the drivers" has been one of the most useful features for him. Additionally, SNAP has huge benefits for Batim’s drivers. Krzysztof's fleet of drivers can rest assured knowing they have a large network of truck parks and depot parking sites to choose from. Krzysztof says SNAP’s “large network of truck parks" has been invaluable. Many businesses across the continent have added to their earnings with our Depot Parking Scheme. The scheme allows fleets to offer their depot parking spaces to the network and make extra cash helping drivers avoid vulnerable laybys and industrial estates. Batim International is helping to alleviate the European parking shortage by joining this scheme with their depot in Belgium. The site offers 20 spaces for other drivers when their trucks are on the road. Driver well-being has been a hot topic of discussion within the trucking community. As a demanding profession, it’s easy to see how long hours, social isolation, and a sedentary lifestyle can affect mental health. Fleets have a responsibility to look after their drivers' well-being. However, truck stops can have a significant impact too. Depot parking sites and truck stops with basic facilities can significantly improve driver well-being. Something Krzysztof and the team think is vital for their fleet of over 800 drivers. When asked about what truck stops can do to assist with driver well-being, Krzysztof states “Predominantly drivers need a clean shower and toilet.” Seemingly a simple solution to many, however, the impact it can have on a driver’s experience is substantial. Providing fleets and drivers with the support they need to run efficiently and effectively is something we pride ourselves on at SNAP. Our experienced Customer Service & Account Management team assist fleets and drivers with any queries. Something Krzysztof and the team have found useful. “We have contacted SNAP’s customer service team – via email as well as on the phone. We’ve always been met with an individual approach regarding a single case, an understanding, and goodwill from the employees of SNAP to help as much as possible” Krzysztof explains. Our fleet payment solution is used every 13 seconds across the continent to pay for truck services. Visit snapacc.com to join over 7,000 fleets using SNAP Account as their all-in-one fleet payment solution.

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Mittwoch 05 Februar 2025 • Nachrichten und Updates

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Mittwoch 22 Januar 2025 • Nachrichten und Updates

WIE SNAP DIE LKW-BRANCHE DURCH TECHNOLOGIE REVOLUTIONIERT

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