Josh Cousens
Notícias e actualizações • 3 min ler

Uma parceria estratégica: A abordagem da SNAP e do Extra ao estacionamento de camiões

Criado: 01/08/2024

Atualizado: 13/08/2024

O diretor Ross Mendenhall explica como a SNAP ajudou a Extra Motorway Service Area (MSA) a aumentar o crescimento das receitas na sua rede até 8% por ano desde que começámos a trabalhar juntos em 2011.

"Uma das principais vantagens para nós é que a base de clientes SNAP está em constante expansão, permitindo-nos chegar a mais 30 000 potenciais clientes por ano", afirma Ross Mendenhall, que utiliza o SNAP para maximizar o negócio de estacionamento de camiões do Extra.

Ross explica o seu papel no Extra: "Supervisiono a nossa rede de oito MSA em toda a Inglaterra, assegurando que temos o melhor ambiente e processos de trabalho, o que nos permite proporcionar a máxima satisfação ao cliente, e trabalho em conjunto com o nosso CEO para garantir que nos concentramos nas nossas ambições de crescimento.

"Também trabalho em estreita colaboração com os nossos fornecedores e marcas arrendatárias para garantir que proporcionamos a melhor experiência possível a todos os que visitam as nossas MSA."

Áreas de serviço extra de autoestrada

Depois de abrir a sua primeira unidade em Cambridge em 2000, a Extra é atualmente um dos maiores operadores de serviços de autoestrada do Reino Unido. No mais recente inquérito Transport Focus Motorway Service Users, a Extra foi eleita o operador número um em termos de satisfação do cliente no Reino Unido.

Ross afirma: "No centro do nosso espírito empresarial está o nosso compromisso de "ir mais além" para proporcionar experiências fantásticas a todos os nossos visitantes.

"Em particular, orgulhamo-nos de oferecer uma grande variedade de algumas das marcas de alimentos e bebidas favoritas do Reino Unido, espaços exteriores pitorescos com áreas para passear o cão e áreas de lazer para crianças, bem como instalações seguras, limpas e de alta qualidade para que todos possam desfrutar."

Em 2023, registaram-se 260.066 sessões de estacionamento SNAP nas Zonas de Serviço Extra-Estrada.

Introduzir SNAP

Tendo começado a trabalhar com a SNAP em 2011, Ross explica como a parceria ajudou o Extra a aumentar o seu serviço de estacionamento de camiões. "A SNAP ajuda-nos a comunicar os nossos principais serviços aos condutores e frotas de veículos pesados, proporcionando visibilidade das nossas capacidades de estacionamento, combustível e lavagem.

"Estamos empenhados em aumentar a taxa de satisfação dos motoristas de veículos pesados que param em nós e fazer parte da rede SNAP permite-nos fazer isso mesmo. Através da aplicação, podemos aumentar as nossas parcerias e vendas orgânicas, dando aos clientes uma ferramenta eficiente para saberem mais sobre as nossas instalações, incluindo a forma como podemos tornar a sua estadia agradável, relaxante e segura."

Como foi o processo de configuração?

Queríamos saber se houve alguma complicação na fase inicial da relação.

Ross diz: "Foi muito simples. A equipa da SNAP esteve sempre disponível para responder a quaisquer perguntas que pudéssemos ter e, mesmo depois de concluída a configuração, tiveram todo o gosto em ouvir os nossos comentários sobre a forma como o sistema poderia ser melhorado para responder melhor às nossas necessidades."

Crescimento das receitas

Perguntámos a Ross se o SNAP ajudou o Extra a aumentar as suas receitas:

"A nossa parceria com a SNAP ajudou-nos a aumentar de forma constante o crescimento das nossas receitas, que aumentaram 8% em relação ao ano anterior, com um crescimento das transacções de 2%.

"Os nossos serviços em Cambridge e Peterborough registaram a maior melhoria em relação ao ano anterior, com 11% e 12%. Além disso, os nossos serviços em Peterborough, Leeds e Cambridge estão agora todos com uma ocupação de mais de 100%."

Acesso e segurança SNAP

Depois de trabalharmos juntos com sucesso durante vários anos, o Extra perguntou-nos em 2018 se poderíamos ajudar a melhorar as suas instalações de segurança.

"Ao longo dos anos, temos vindo a aprofundar a nossa parceria com a SNAP, tendo investido em tecnologia CCTV e ANPR para garantir a máxima segurança.

"A instalação de tecnologias de segurança em todos os nossos oito locais ajudou-nos a proteger as nossas receitas, assegurando que cada veículo está a pagar pela duração correcta da sua estadia.

"O impacto de trabalhar com a SNAP Access & Security foi quase imediato - com um aumento registado nas receitas geradas pelo estacionamento de cerca de 20% desde a entrada em funcionamento.

"Além disso, sendo a segurança uma das prioridades dos condutores de camiões quando param durante um longo período, temos o prazer de ajudar a tornar a sua estadia mais agradável, assegurando-lhes que dispomos de medidas abrangentes para ajudar a minimizar o risco de roubo.

"Ter acesso aos painéis de inteligência empresarial da SNAP também significa que podemos monitorizar os dados em tempo real, o que nos permite proporcionar a melhor experiência possível ao utilizador", afirma Ross.

A melhor parte

Para concluir a entrevista, quisemos perguntar ao Ross qual era a melhor coisa de trabalhar com a SNAP:

"Um sucesso fundamental para nós é o impacto na eficiência do pessoal. A introdução do sistema ANPR, combinado com os terminais de pagamento, permite aos condutores uma opção de autosserviço, o que significa que o pessoal pode concentrar-se noutras tarefas importantes, como a limpeza, a manutenção e o serviço ao cliente.

"A flexibilidade que os terminais de pagamento oferecem é também um grande atrativo: os condutores podem utilizar os terminais de pagamento em 15 línguas, melhorando a experiência do cliente e reduzindo os problemas de barreira linguística."

Para saber mais sobre os parceiros de serviços Extra na rede SNAP, vá para o Mapa SNAP hoje. Se oferece parques de estacionamento para camiões e pretende aderir à rede SNAP, saiba mais aqui.

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quarta-feira 11 março 2026 • Notícias e actualizações

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Fleet performance rarely unravels overnight. It slips through small oversights — a missed service interval, worn tread or a delayed depot repair. As a UK fleet manager, the cost of reacting late shows up in downtime, higher insurance premiums and risk to your reputation.Your proactive, seasonal strategy protects the vehicles, drivers and infrastructure before temperature-triggered issues escalate. Align maintenance cycles with weather patterns, operational peaks and compliance demands. Your fleet will be steadier, safer on the road and reduce unwelcome surprises.Reactive fleet management costs you more. Emergency repairs can disrupt tight schedules, strain budgets and frustrate even the best drivers. In contrast, effective forward planning can reduce unplanned downtime and extend vehicle life cycles.Predictive maintenance and seasonal checks are strategic in supporting compliance. 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