Josh Cousens
Hírek és frissítések • 3 min olvasni

Stratégiai partnerség: SNAP és az Extra megközelítése a tehergépkocsik parkolásával kapcsolatban

Létrehozva: 01. 08. 2024

Frissítve: 13. 08. 2024

Ross Mendenhall igazgató elmagyarázza, hogy a SNAP hogyan segített az Extra Motorway Service Area (MSA) vállalatnak abban, hogy 2011-es együttműködésünk kezdete óta évente akár 8%-kal növelje bevételeit a hálózatán.

"Számunkra kulcsfontosságú előny, hogy a SNAP ügyfélkör folyamatosan bővül, így évente további 30 000 potenciális ügyfelet érhetünk el" - mondja Ross Mendenhall, aki a SNAP-ot használja az Extra teherautó-parkolási üzletágának maximalizálására.

Ross elmagyarázza szerepét az Extránál: "Biztosítom a legjobb munkakörnyezetet és folyamatokat, amelyek lehetővé teszik számunkra, hogy maximális ügyfél-elégedettséget nyújtsunk, és a vezérigazgatóval együttműködve biztosítom, hogy növekedési céljainkra összpontosítsunk.

"Szorosan együttműködöm a beszállítóinkkal és a bérlői márkákkal is, hogy a lehető legjobb élményt nyújtsuk mindazoknak, akik ellátogatnak az MSA-kba."

Extra autópálya-szolgáltatási területek

Miután 2000-ben megnyitotta első telephelyét Cambridge-ben, az Extra mára az Egyesült Királyság egyik legnagyobb autópályaszerviz-üzemeltetőjévé vált. A Transport Focus autópályaszerviz-használókra vonatkozó legutóbbi felmérése szerint az Extra az első számú szolgáltató az Egyesült Királyságban az ügyfelek elégedettsége tekintetében.

Ross szerint: "Vállalkozásunk ethoszának középpontjában az az elkötelezettségünk áll, hogy minden látogatónk számára nagyszerű élményt nyújtsunk.

"Különösen büszkék vagyunk arra, hogy az Egyesült Királyság néhány kedvenc étel- és italmárkájának széles választékát, festői szabadtéri tereket kínálunk kutyasétáltató helyekkel és játszóterekkel, valamint biztonságos, tiszta és magas színvonalú létesítményeket, amelyeket mindenki élvezhet."

2023-ban 260 066 SNAP-parkolás volt az autópálya-rendszeren kívüli szolgáltatási területeken.

Enter SNAP

Ross 2011-ben kezdett el együttműködni a SNAP-pal, és elmondja, hogy a partnerség hogyan segítette az Extra teherautó-parkolási szolgáltatásának növekedését. "A SNAP segít kommunikálni kulcsfontosságú szolgáltatásainkat a tehergépkocsi-vezetők és flották felé, láthatóvá téve parkolási, üzemanyag- és mosási lehetőségeinket.

"Elkötelezettek vagyunk a nálunk megálló tehergépkocsi-vezetők elégedettségének növelése iránt, és a SNAP-hálózat részeként ezt meg is tudjuk tenni. Az alkalmazáson keresztül növelhetjük partnerkapcsolatainkat és organikus eladásainkat azáltal, hogy hatékony eszközt adunk az ügyfeleknek, hogy többet tudjanak meg a létesítményeinkről, beleértve azt is, hogyan tehetjük élvezetessé, pihentetővé és biztonságossá az ott tartózkodásukat.""

Milyen volt a telepítési folyamat?

Szerettük volna megtudni, hogy a kapcsolat korai szakaszában voltak-e komplikációk.

Ross azt mondja: "Nagyon egyszerű volt. A SNAP csapata készséggel állt rendelkezésünkre, hogy válaszoljon minden kérdésünkre, és még a beállítás befejezése után is szívesen meghallgatták a visszajelzéseinket arról, hogyan lehetne továbbfejleszteni a rendszert, hogy még jobban megfeleljen az igényeinknek.""

Bevételek növekedése

Megkérdeztük Rosst, hogy a SNAP segített-e az Extrának növelni a bevételeit:

"A SNAP-pal való partnerségünk segített nekünk abban, hogy folyamatosan növeljük bevételeink növekedését, amely éves szinten 8%-kal, a tranzakciók növekedése pedig 2%-kal nőtt.

"A cambridge-i és a peterborough-i szolgáltatásainknál volt a legnagyobb javulás, 11% és 12%. Továbbá, a Peterborough-i, leedsi és cambridge-i szolgáltatásaink jelenleg mind 100% feletti kihasználtsággal működnek."

SNAP Access & Security

Több éves sikeres együttműködés után az Extra 2018-ban megkeresett minket, hogy segíthetnénk-e a biztonsági létesítményeik fejlesztésében.

"Az évek során továbbfejlesztettük partnerségünket a SNAP-pal, és a maximális biztonság érdekében CCTV- és ANPR-technológiába fektettünk be.

"A biztonsági technológiák telepítése mind a nyolc telephelyünkön segített megvédeni a bevételeinket, biztosítva, hogy minden jármű a tartózkodásának megfelelő időtartamára fizessen.

"A SNAP Access & Securityvel való együttműködés hatása szinte azonnal megmutatkozott - a parkolásból származó bevételek mintegy 20%-os növekedését regisztráltuk az üzembe helyezés óta.

"Mivel a biztonság a tehergépkocsi-vezetők számára az egyik legfontosabb szempont, amikor hosszabb időre megállnak, örömmel segítünk kellemesebbé tenni a tartózkodásukat azzal, hogy megnyugtatjuk őket, hogy átfogó intézkedésekkel segítünk minimalizálni a lopás kockázatát.

"A SNAP üzleti intelligencia műszerfalaihoz való hozzáférés azt is jelenti, hogy valós időben tudjuk nyomon követni az adatokat, így a lehető legjobb felhasználói élményt tudjuk nyújtani" - mondja Ross.

The best bit

Az interjú befejezéseként meg akartuk kérdezni Rosst, hogy szerinte mi volt a legjobb dolog a SNAP-pal való együttműködésben:

"A legfontosabb siker számunkra a személyzet hatékonyságára gyakorolt hatás. Az ANPR rendszer bevezetése a fizetési terminálokkal együtt lehetővé teszi a járművezetők számára az önkiszolgálást, ami azt jelenti, hogy a személyzet más kulcsfontosságú feladatokra, például a takarításra, a karbantartásra és az ügyfélszolgálatra összpontosíthat.

"A fizetési terminálok által kínált rugalmasság is nagy vonzerőt jelent: a járművezetők 15 nyelven használhatják a fizetési terminálokat, ami javítja az ügyfélélményt és csökkenti a nyelvi akadályokkal kapcsolatos problémákat."

Ha többet szeretne megtudni a SNAP-hálózat extra szolgáltatási partnereiről, látogasson el a [SNAP-térképre] (https://snapacc.com/map/) még ma. Ha teherautó-parkolási lehetőséget kínál, és szeretne csatlakozni a SNAP-hálózathoz, tájékozódjon itt.

Megosztás a

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Guest

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Align maintenance cycles with weather trends, reinforce driver training ahead of weather shifts and invest in resilient depot infrastructure.A fleet that anticipates change operates with confidence and performs consistently with improved safety metrics and decreased downtime. Those incremental advantages compound into measurable operational strength.