Josh Cousens
Новини и актуализации • 3 мин. четене

Стратегическо партньорство: Подходът на SNAP и Extra към паркирането на камиони

Създаден: 01.08.2024

Актуализирано: 13.08.2024

Директорът Рос Менденхол обяснява как SNAP е помогнала на Extra Motorway Service Area (MSA) да увеличи ръста на приходите в мрежата си с до 8% годишно, откакто започнахме да работим заедно през 2011 г.

"Ключово предимство за нас е, че клиентската база на SNAP непрекъснато се разширява, което ни позволява да достигнем до още 30 000 потенциални клиенти годишно", казва Рос Менденхол, който използва SNAP, за да увеличи максимално бизнеса с паркиране на камиони на Extra.

Рос обяснява ролята си в Extra: "Наблюдавам нашата мрежа от осем MSA в Англия, като се грижа за най-добрата работна среда и процеси, позволяващи ни да постигнем максимална удовлетвореност на клиентите, и работя съвместно с нашия главен изпълнителен директор, за да се съсредоточим върху амбициите ни за растеж.

"Също така работя в тясно сътрудничество с нашите доставчици и марките наематели, за да гарантираме, че предоставяме възможно най-доброто изживяване за всички, които посещават нашите търговски центрове."

Допълнителни зони за обслужване на магистрали

След като открива първия си обект в Кеймбридж през 2000 г., Екстра вече е един от най-големите оператори на магистрални услуги в Обединеното кралство. В последното проучване на Transport Focus Motorway Service Users Extra е избрана за оператор номер едно по удовлетвореност на клиентите в Обединеното кралство.

Рос казва: "Централно място в нашата бизнес етика заема ангажиментът ни да направим всичко възможно, за да осигурим страхотни преживявания за всички наши посетители.

"По-специално се гордеем с това, че предлагаме богат асортимент от някои от любимите марки храни и напитки в Обединеното кралство, живописни открити пространства с места за разходка на кучета и детски площадки, както и безопасни, чисти и висококачествени съоръжения, на които всички могат да се наслаждават."

През 2023 г. в зоните за допълнително обслужване на автомагистралите ще има 260 066 паркирания по SNAP.

Въведете SNAP

След като започва да работи със SNAP през 2011 г., Рос обяснява как партньорството е помогнало на Extra да развие услугата си за паркиране на камиони. "SNAP ни помага да информираме шофьорите на тежкотоварни автомобили и автопарковете за нашите ключови услуги, като осигурява видимост на нашите възможности за паркиране, зареждане с гориво и измиване.

"Ние се стремим да повишаваме удовлетвореността на шофьорите на тежкотоварни автомобили, които спират при нас, а участието ни в мрежата на SNAP ни позволява да постигнем точно това. Чрез приложението можем да развием партньорствата си и органичните си продажби, като предоставим на клиентите ефективен инструмент, за да научат повече за нашите съоръжения, включително как можем да направим престоя им приятен, спокоен и сигурен."

Какъв беше процесът на настройка?

Искахме да разберем дали е имало някакви усложнения в ранните етапи на връзката.

Рос казва: "Беше много лесно. Екипът на SNAP беше на разположение, за да отговори на всички въпроси, които можехме да имаме, и дори след като настройката беше завършена, те с удоволствие изслушаха обратната ни връзка за това как системата може да бъде допълнително подобрена, за да отговаря по-добре на нашите нужди."

Ръст на приходите

Попитахме Рос дали SNAP е помогнал на Extra да увеличи приходите си:

"Партньорството ни със SNAP ни помогна да увеличим стабилно ръста на приходите си, който на годишна база се увеличи с 8%, а ръстът на транзакциите - с 2%.

"Услугите ни в Кеймбридж и Питърбъро отбелязват най-голямо подобрение на годишна база - 11% и 12%. Освен това услугите ни в Питърбъро, Лийдс и Кеймбридж вече са заети на 100% и повече."

Достъп и сигурност на SNAP

След като работихме успешно няколко години, през 2018 г. Extra ни попита дали можем да помогнем за подобряване на техните съоръжения за сигурност.

"През годините задълбочихме партньорството си със SNAP, като инвестирахме в технологии за видеонаблюдение и ANPR, за да осигурим максимална безопасност.

"Инсталирането на технологии за сигурност във всичките ни осем обекта ни помогна да защитим приходите си, като гарантираме, че всяко превозно средство плаща за правилната продължителност на престоя си.

"Ефектът от работата със SNAP Access & Security беше почти незабавен - с регистрирано увеличение на приходите от паркиране с около 20% след пускането на системата в действие.

"Освен това, тъй като сигурността е един от приоритетите на шофьорите на камиони, които спират за дълъг период от време, с удоволствие помагаме да направят престоя си по-приятен, като ги уверяваме, че разполагаме с всеобхватни мерки за намаляване на риска от кражба.

"Достъпът до таблата за бизнес разузнаване на SNAP означава също, че можем да наблюдаваме данните в реално време, което ни позволява да осигурим възможно най-доброто потребителско изживяване", казва Рос.

Най-добрата част

За да завършим интервюто, искахме да попитаме Рос кое според него е най-хубавото нещо в работата със SNAP:

"Ключов успех за нас е въздействието върху ефективността на персонала. Въвеждането на системата ANPR в комбинация с терминалите за плащане позволява на водачите да се обслужват сами, което означава, че вместо това персоналът може да се съсредоточи върху други ключови задачи като почистване, поддръжка и обслужване на клиенти.

"Гъвкавостта, която предлагат терминалите за разплащане, също е голямо предимство: шофьорите могат да използват терминалите за разплащане на 15 езика, което подобрява обслужването на клиентите и намалява проблемите с езиковата бариера."

За да научите повече за партньорите от мрежата на SNAP, посетете Карта на SNAP днес. Ако предлагате паркинги за камиони и искате да се присъедините към мрежата SNAP, научете повече тук.

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