Susie Jones
News & Updates • 4 min read

How to tackle driver diversity in the industry

Created: 21/08/2024

Updated: 21/08/2024

If we asked you to describe a truck driver, your response may portray a stereotypical image of an older, white male. Is this accurate? Traditionally, the trucking industry has been male-dominated. Over the years, the industry has become more diverse and opened opportunities for women, people of different ages and backgrounds to enter the field. Diversity is growing, but external challenges such as Brexit and the pandemic have stunted this.

Women in the industry

Despite a shortfall of up to 100,000 HGV drivers in the UK, only 1% to 3% of truckers are women. So, why aren’t more females signing up for life on the road?

• Safety: It’s estimated that 60% of women truckers have felt unsafe whilst on the job. Many have expressed the need to park under a light, plan their stops, and carry pepper spray.

• Tech and equipment: Ergonomically, trucks were built for men. In the past, women have found reaching for controls, adjusting seats, and the physical aspects of the job restraining. However, technological advancements mean physical exertion isn’t a problem. Most modern trucks now have power steering and automatic gearboxes to make things easier.

Despite these setbacks, women are making their voices heard and enforcing change in the industry. Drivers like Jodi Smith are invaluable advocates for the industry. Jodi shares her trucking experiences online and proves that this industry isn’t just a man’s world.

“Lorry driving isn’t a man’s job – I can do this job with a full set of acrylics! It’s quite physical but it’s not hard” states Jodi when we spoke to her back in 2021. With seven years of experience behind her, Jodi continues to advocate for more women to join the trucking community.

A result that could lead to safer roads - American Transportation Research Institute data shows women are safer commercial drivers. Male drivers are 20% more likely to be involved in a crash compared to their female counterparts.

Age diversity in the industry

The Office of National Statistics suggests that the average age of an HGV driver is forty-eight, and 47% of truck drivers in the UK are over fifty and looking to retire soon. These statistics on top of the current driver shortage suggest a need for younger drivers in the industry.

That is easier said than done; many young drivers face the following challenges:

• Training: Obtaining a commercial driver’s license can cost up to £2,000

• Insurance: Although the minimum age to drive an HGV in the UK is 18, many struggle to get insurance

• Experience: Some companies want to hire experienced drivers, which can be a setback

• Conditions: Truckers' lives can be demanding - long hours and time spent away from loved ones could be a deterrent. However, there are many perks to life on the road, such as community, travel, pay, and job stability.

Companies looking for drivers can benefit from hiring younger truckers. They are more likely to adapt to an ever-changing industry. Additionally, they are quick learners who welcome technological advancements. A rise in younger drivers joining the industry will result in lower turnover rates - reducing company costs. It will also ensure that the industry meets the growing demand for goods and services.

However, what are the setbacks for you if you're an older driver? Some suggest age affects physical and cognitive abilities, impacting the ability to drive safely. These are vital for truck drivers as they deal with long hours, physical demands, and stressful situations.

FMCSA has addressed these concerns. Regulations require older drivers to undergo frequent medical exams and driving evaluations. Recently, it was reported that a 90-year-old lorry driver from Sheffield was still trucking after getting a clean bill of health. Many argue that older drivers bring decades of experience and knowledge - suggesting that if they are healthy, there shouldn’t be a barrier to employment.

How can diversity resolve the current driver shortage?

In 2022 the Office for Veterans’ Affairs provided £100,000 to the charity Veterans into Logistics. The charity offers veterans the opportunity to become HGV drivers. The funding has enabled the charity to significantly uplift its annual training, increase staff numbers and treble the training available. XPO, ASDA, and Muller Milk & Ingredients are all companies actively hiring veterans directly after training.

Additionally, ASDA provided £40,000 to help with further training. Support for charities like Veterans into Logistics creates a more diverse culture within truck driving whilst actively tackling the current driver shortage.

What can be done to attract more diversity?

Having a diverse workforce opens companies to different points of view and experiences. What can companies do to attract a diverse workforce?

• Invest in training: Training to educate employees about topics such as implicit bias, inclusivity in the workplace, discrimination prevention, and how to support a diverse workforce can have a positive effect.

• Invest in an inclusive hiring process: Anonymising a candidate's CV can reduce unconscious bias.

• Promote an inclusive culture: Communicate to potential candidates how you are tackling current diversity and inclusion issues.

• Reach out to underrepresented groups in this industry.

Promoting and welcoming a diverse culture in truck driving can benefit the industry substantially. Not only will it contribute to creating a more inclusive and welcoming work environment, but it will also assist with the ongoing driver shortage. Trucking companies have a responsibility to embrace diversity just as much as truck drivers.

What country is in demand for truck drivers?

A report published in December 2022 suggested that Europe's shortages had jumped by 42% from 2020 to 2021. The UK came out top with vacant driver positions reaching 100,000. Mexico and China were also high up on the list, with Mexico’s shortages rising by 30% and China’s rising to a staggering 140%.

Will we need truck drivers in the future?

The introduction of self-driving trucks has left many suggesting there is no future for truck drivers. However, this is far from the case.

• Autonomous trucks will be deployed incrementally in designated regions. The likelihood that this would affect most drivers is slim.

• If autonomous trucks were implemented worldwide, drivers would still be needed. The demand for truck drivers will only increase as there are too many things that could happen if there wasn't a driver in the cab.

What are truck drivers' stereotypes?

We know the importance of truck drivers, but in the eyes of a few, negative stereotypes are still linked to the industry – this portrayal can be down to media misrepresentation and sometimes to a few inexperienced drivers. But what is this stereotypical image? And why is it wrong?

• Overweight – Some truck stops offer unhealthy fast food which could give you the impression that truck drivers only consume it. However, that is certainly not the norm. Eating healthy on the road can be a challenge but many stick to a well-balanced diet and exercise regularly. Check out our tips for eating healthy on the road.

• Bad drivers – A stereotype that couldn’t be further from the truth. Professional truck drivers take safety extremely seriously. They often keep to the speed limit, are extra cautious in difficult weather, and leave plenty of room between themselves and other drivers.

• Foul-mouthed – We all get road rage and truckers are no exception. However, it's unfair to put this stereotype solely on truckers.

• All truckers are men – Men outnumber women in this industry; however, female truck drivers are rising.

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Thursday 08 January 2026 • News & Updates

SUTTERTON TRUCK STOP: RAISING THE STANDARD FOR DRIVER COMFORT AND SAFETY

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Situated on the A17 and a short drive from Boston is , a haven for truck drivers transporting goods along this stretch of road. The location provides not only a truck stop with the usual amenities one would expect clean showers, toilets, shop, and refuelling options but it also presents drivers with the choice to dine at the Roadside Diner, providing visitors with an American-themed restaurant with a variety of meals. We sat down with Director James Townsend to discuss improvements to the site, driver welfare, site security, and their long-standing relationship with SNAP. explains James. The site has undergone a major refurbishment, prioritising the needs of truck drivers. Nestled inside the truck stop is the new roadside diner. James and the team have recently taken back ownership of this and refurbished it. James says. He goes on to explain that it was more than upgrading existing facilities, but providing drivers with the right facilities to make the site a home away from home. SNAP asked truck drivers parking at Sutterton what they thought of the new facilities on offer. One driver commented:When it came to the design of the truck park, the site worked closely with SNAP to maximise the site’s potential:Driver welfare still remains a huge priority for those working in the industry, with investment into truck parking lacking, something James is all too aware of after working with the DFT. he explains. While investment is valuable, directing it into the right facilities for truck drivers is also imperative. James states. James and the rest of the team work closely with SNAP’s UK Network Team as well as , providing them with a single, clear point of contact should any issues arise. explains James. Having the support in place for complaints and technical issues is a major advantage for a truck stop like Sutterton, which often manages competing demands. Working with SNAP has delivered additional benefits as well, as James goes on to say:To ensure truck drivers get a good night’s rest, ensuring the site is as safe and secure as possible was vital for Sutterton Truck Stop. Working with SNAP Access & Security from the outset has allowed James and the team to do exactly that. says James. The site is a firm believer in training its staff to deal with incidents if they occur. Inspired by what you’ve just read? Catch the full interview with

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Friday 19 December 2025 • News & Updates

IS YOUR FLEET A TARGET? PRIORITISING SECURITY IN A TECH-SAVVY WORLD

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Cybersecurity readiness must be a top priority for fleet owners and managers in the United Kingdom. The rapid digital transformation in the transportation and logistics industry has made fleets attractive targets for hackers. Learn about the cybersecurity trends fleet operators must be aware of and strategies you should adopt to lower your susceptibility to attacks.The advent of connected vehicles, push for fleet electrification, integration of Internet of Things (IoT) devices and reliance on automation have expanded the attack surface opportunistic cybercriminals can exploit to infiltrate your network.Vulnerable telematics back-end systems, insecure over-the-air firmware updates and buggy APIs are common entry points for phishers, data thieves, business saboteurs and ransomware attackers. Threat actors are also increasingly leveraging artificial intelligence to launch more believable scams.Falling victim to a cyberattack can cause more than extended, unscheduled downtime. A high-profile security incident can inflict severe reputational damage on your organisation and harm your business in the long term.Although your cyber insurance coverage may compensate you millions for losses, the financial impact can lead to insolvency — as happened to KNP Logistics in June 2025. An Akira ransomware attack exacerbated this major logistics group’s preexisting financial struggles, and let go of 730 employees.Every business is at risk from cyberattacks, but these strategies can help make your fleet management software and vehicles less vulnerable.A robust threat intelligence platform strengthens cybersecurity, as it allows you to proactively defend your assets from malicious actors and minimise your losses if they target you. Here are the primary ways to use threat intel to improve your security posture:Contextualisation enables your team to identify the perpetrators behind specific attacks, understand their motives and capabilities, determine what they want from your organisation, and comprehend their methods. Context transforms raw threat data into actionable intelligence, enabling you to inform your decision-making.Attackers evolve, so learning how they operated in the past is not enough to accurately anticipate their future actions. A threat intelligence platform can help you keep pace with known malicious actors and familiarise your team with relatively unknown ones. Some organisations use deception technologies to lure cybercriminals and watch them in action in a controlled environment.A software solution that can integrate into your company’s existing tools breaks down silos and allows threat intelligence to flow freely across teams. Cross-departmental collaboration is the key to implementing an organisation-wide cybersecurity strategy effectively.A threat intelligence platform can monitor your network activity and sense attack patterns early enough to notify your Security Operations Centre or IT professionals immediately. Early detection is vital to count threats before they infiltrate deeply into your system and cause more harm.Responding to urgent incidents involves less manual work with a threat intelligence platform. This software solution can orchestrate essential tasks to mitigate breaches, enabling your in-house cybersecurity professionals to focus on activities where human input is more impactful.Regulatory frameworks and data privacy standards are becoming more stringent over time. A threat intelligence platform aids compliance by ensuring that your team handles sensitive data responsibly and generates detailed reports to document your best practices.Zero trust minimises the likelihood of unauthorised access to fleet management systems by continuously verifying every user and device and enforcing identity-centric access control.This approach acknowledges that threats can come from within the organisation. Assuming that each request may come from a malicious actor reflects the level of vigilance you must exercise to protect your operation from sophisticated attacks and help your team adapt to complex, dynamic environments involving remote users, IoT devices and cloud services.After verification, zero trust gives users and devices just enough access to perform specific tasks. The principle of least privilege enables effective threat containment if a cybercriminal gets in.According to Cybersecurity Insiders’ 2024 Insider Threat Report, insider threat attacks have spiked. In October 2024, 51% of the 413 respondents in IT and cybersecurity reportedly over the past year. 29% reported spending over $1 million on remediation.The adoption of new technologies is a primary driver behind the rise in these cyberattacks. Investing in employee training is crucial for preventing team members from becoming insider threats.Provide target users with sufficient resources to familiarise themselves with the technologies. Highlight the ways they may inadvertently leak sensitive information or compromise the system. Tell them the red flags to watch out for to identify malicious schemes and teach them safe, responsible ways to deal with cybercriminals.Tight physical security can safeguard your assets from digital hijackers. 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Monday 08 December 2025 • News & Updates

TRUCK TRENDS: PREDICTIONS FOR 2026

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Major changes are coming for the mobility sector.The next 12 months will bring some of the most significant regulatory and technological shifts European transport has seen in years. New emissions rules, driver-monitoring systems, hydrogen trials and autonomous pilots will reshape how fleets operate across the UK and EU.For operators and professional drivers, understanding these changes now will make the difference between adapting confidently and struggling to keep up. come into force in 2026, introducing new requirements for fleets. Nitrogen oxide and carbon monoxide limits will tighten further, with the permitted particle size dropping from 23 nanometres to 10. In addition, for the first time.Every new truck sold will need to comply with Euro VII. While vehicle pricing is likely to be affected, the bigger impact will fall on procurement timelines, fleet renewal cycles and long-term decarbonisation.. These monitor eye and head movement to identify early signs of fatigue or inattention, enabling safer interventions and supporting accident-reduction goals across Europe. By 2029, new cab designs must minimise blind spots through improved glass visibility rather than camera reliance. This will particularly influence urban operations, vulnerable road user safety and future vehicle specification.. After years of exemption, this change effectively brings smaller commercial vehicles under full drivers’ hours enforcement.For operators with mixed fleets, this means introducing:● new driver cards● regular data downloads● updated monitoring processes● revised routing and rest-time planningThousands of vehicles that previously operated freely will need compliance systems in place almost immediately. requires companies with more than 250 employees or €40 million revenue to collect and report verified CO₂ emissions – including Scope 3 transport activity.This will cascade through supply chains. Smaller hauliers without reliable emissions reporting risk losing access to larger contracts, accelerating the push toward better data systems and standardised reporting.Electric HGV production will rise rapidly in 2026. are all expanding manufacturing capacity.To support this, electric charging is also expanding. , as part of HyHAUL's M4 corridor project. Three refuelling stations, each supplying up to two tonnes of hydrogen daily, support the pilot. If successful, the project aims for 30 trucks on the road by the end of 2026 and 300 by 2030. Alongside this, . Five more will follow by 2027.Vehicle manufacturers are taking different approaches to developing hydrogen-fuelled trucks: ● and DAF are planning similar systems. ● will introduce its next-generation hydrogen fuel cell stack in 2026 with improved durability and lower operating costs.Hydrotreated Vegetable Oil (HVO) is emerging as a notable transitional fuel for haulage in 2026, thanks to two factors: stricter biofuel mandates in north-western Europe and its compatibility with existing diesel engines. Reports by confirm that HVO is a “drop-in” fuel: it can be used in many existing heavy-duty vehicles without engine or infrastructure changes, which gives operators a practical pathway to immediate CO₂ reductions. Meanwhile, forecast that HVO consumption could reach record highs in 2026. Germany alone may need an additional 1.5 million tonnes – almost four times 2025 levels – to meet demand. Although uptake remains modest when compared with battery-electric or hydrogen alternatives, the current regulatory push and infrastructure compatibility mean HVO is likely to gain traction in 2026.From spring 2026, in controlled zones – a full year ahead of plans. Enabled by the , this transition supports an industry expected to contribute £42 billion to the UK economy by 2035 and create an estimated 38,000 jobs. Germany is close behind. , supported by €20 million in seed funding. Across northern Europe, autonomous freight along the 1,200-km Rotterdam-Oslo corridor. The programme runs until March 2026 and examines how autonomous vehicles perform across borders, terrain types and logistics hubs.In Sweden, already move goods between warehouses, processing five million data points per second. Their controlled deployments demonstrate the potential for automation in predictable, repeatable routes.Despite this progress, humans will continue to play a central role. . So while automation will support specific functions, such as port operations, depot shuttles and fixed urban routes, long-haul and complex international transport will remain human-led.The scale and speed of change arriving in 2026 is unlike any previous year for European road transport. Multiple regulatory, technological and sustainability shifts will land simultaneously, reshaping how fleets operate across borders."The operators who succeed in 2026 won't be those who resist change but those who prepare for it systematically," says Nick Long, European Strategic Partnership and Development Manager at SNAP. "We're working with fleets across Europe to build the infrastructure that tomorrow's industry needs. Secure parking. Integrated payments for new toll structures. The building blocks of success are available now for those ready to use them."SNAP helps fleets prepare for the future with integrated solutions for parking, payments and fleet management across Europe. Visit snapacc.com to discover how we can support your transition to 2026 and beyond.