Susie Jones
News & Updates • 4 min read

How to tackle driver diversity in the industry

Created: 21/08/2024

Updated: 21/08/2024

If we asked you to describe a truck driver, your response may portray a stereotypical image of an older, white male. Is this accurate? Traditionally, the trucking industry has been male-dominated. Over the years, the industry has become more diverse and opened opportunities for women, people of different ages and backgrounds to enter the field. Diversity is growing, but external challenges such as Brexit and the pandemic have stunted this.

Women in the industry

Despite a shortfall of up to 100,000 HGV drivers in the UK, only 1% to 3% of truckers are women. So, why aren’t more females signing up for life on the road?

• Safety: It’s estimated that 60% of women truckers have felt unsafe whilst on the job. Many have expressed the need to park under a light, plan their stops, and carry pepper spray.

• Tech and equipment: Ergonomically, trucks were built for men. In the past, women have found reaching for controls, adjusting seats, and the physical aspects of the job restraining. However, technological advancements mean physical exertion isn’t a problem. Most modern trucks now have power steering and automatic gearboxes to make things easier.

Despite these setbacks, women are making their voices heard and enforcing change in the industry. Drivers like Jodi Smith are invaluable advocates for the industry. Jodi shares her trucking experiences online and proves that this industry isn’t just a man’s world.

“Lorry driving isn’t a man’s job – I can do this job with a full set of acrylics! It’s quite physical but it’s not hard” states Jodi when we spoke to her back in 2021. With seven years of experience behind her, Jodi continues to advocate for more women to join the trucking community.

A result that could lead to safer roads - American Transportation Research Institute data shows women are safer commercial drivers. Male drivers are 20% more likely to be involved in a crash compared to their female counterparts.

Age diversity in the industry

The Office of National Statistics suggests that the average age of an HGV driver is forty-eight, and 47% of truck drivers in the UK are over fifty and looking to retire soon. These statistics on top of the current driver shortage suggest a need for younger drivers in the industry.

That is easier said than done; many young drivers face the following challenges:

• Training: Obtaining a commercial driver’s license can cost up to £2,000

• Insurance: Although the minimum age to drive an HGV in the UK is 18, many struggle to get insurance

• Experience: Some companies want to hire experienced drivers, which can be a setback

• Conditions: Truckers' lives can be demanding - long hours and time spent away from loved ones could be a deterrent. However, there are many perks to life on the road, such as community, travel, pay, and job stability.

Companies looking for drivers can benefit from hiring younger truckers. They are more likely to adapt to an ever-changing industry. Additionally, they are quick learners who welcome technological advancements. A rise in younger drivers joining the industry will result in lower turnover rates - reducing company costs. It will also ensure that the industry meets the growing demand for goods and services.

However, what are the setbacks for you if you're an older driver? Some suggest age affects physical and cognitive abilities, impacting the ability to drive safely. These are vital for truck drivers as they deal with long hours, physical demands, and stressful situations.

FMCSA has addressed these concerns. Regulations require older drivers to undergo frequent medical exams and driving evaluations. Recently, it was reported that a 90-year-old lorry driver from Sheffield was still trucking after getting a clean bill of health. Many argue that older drivers bring decades of experience and knowledge - suggesting that if they are healthy, there shouldn’t be a barrier to employment.

How can diversity resolve the current driver shortage?

In 2022 the Office for Veterans’ Affairs provided £100,000 to the charity Veterans into Logistics. The charity offers veterans the opportunity to become HGV drivers. The funding has enabled the charity to significantly uplift its annual training, increase staff numbers and treble the training available. XPO, ASDA, and Muller Milk & Ingredients are all companies actively hiring veterans directly after training.

Additionally, ASDA provided £40,000 to help with further training. Support for charities like Veterans into Logistics creates a more diverse culture within truck driving whilst actively tackling the current driver shortage.

What can be done to attract more diversity?

Having a diverse workforce opens companies to different points of view and experiences. What can companies do to attract a diverse workforce?

• Invest in training: Training to educate employees about topics such as implicit bias, inclusivity in the workplace, discrimination prevention, and how to support a diverse workforce can have a positive effect.

• Invest in an inclusive hiring process: Anonymising a candidate's CV can reduce unconscious bias.

• Promote an inclusive culture: Communicate to potential candidates how you are tackling current diversity and inclusion issues.

• Reach out to underrepresented groups in this industry.

Promoting and welcoming a diverse culture in truck driving can benefit the industry substantially. Not only will it contribute to creating a more inclusive and welcoming work environment, but it will also assist with the ongoing driver shortage. Trucking companies have a responsibility to embrace diversity just as much as truck drivers.

What country is in demand for truck drivers?

A report published in December 2022 suggested that Europe's shortages had jumped by 42% from 2020 to 2021. The UK came out top with vacant driver positions reaching 100,000. Mexico and China were also high up on the list, with Mexico’s shortages rising by 30% and China’s rising to a staggering 140%.

Will we need truck drivers in the future?

The introduction of self-driving trucks has left many suggesting there is no future for truck drivers. However, this is far from the case.

• Autonomous trucks will be deployed incrementally in designated regions. The likelihood that this would affect most drivers is slim.

• If autonomous trucks were implemented worldwide, drivers would still be needed. The demand for truck drivers will only increase as there are too many things that could happen if there wasn't a driver in the cab.

What are truck drivers' stereotypes?

We know the importance of truck drivers, but in the eyes of a few, negative stereotypes are still linked to the industry – this portrayal can be down to media misrepresentation and sometimes to a few inexperienced drivers. But what is this stereotypical image? And why is it wrong?

• Overweight – Some truck stops offer unhealthy fast food which could give you the impression that truck drivers only consume it. However, that is certainly not the norm. Eating healthy on the road can be a challenge but many stick to a well-balanced diet and exercise regularly. Check out our tips for eating healthy on the road.

• Bad drivers – A stereotype that couldn’t be further from the truth. Professional truck drivers take safety extremely seriously. They often keep to the speed limit, are extra cautious in difficult weather, and leave plenty of room between themselves and other drivers.

• Foul-mouthed – We all get road rage and truckers are no exception. However, it's unfair to put this stereotype solely on truckers.

• All truckers are men – Men outnumber women in this industry; however, female truck drivers are rising.

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Friday 19 December 2025 • News & Updates

IS YOUR FLEET A TARGET? PRIORITISING SECURITY IN A TECH-SAVVY WORLD

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Cybersecurity readiness must be a top priority for fleet owners and managers in the United Kingdom. The rapid digital transformation in the transportation and logistics industry has made fleets attractive targets for hackers. Learn about the cybersecurity trends fleet operators must be aware of and strategies you should adopt to lower your susceptibility to attacks.The advent of connected vehicles, push for fleet electrification, integration of Internet of Things (IoT) devices and reliance on automation have expanded the attack surface opportunistic cybercriminals can exploit to infiltrate your network.Vulnerable telematics back-end systems, insecure over-the-air firmware updates and buggy APIs are common entry points for phishers, data thieves, business saboteurs and ransomware attackers. Threat actors are also increasingly leveraging artificial intelligence to launch more believable scams.Falling victim to a cyberattack can cause more than extended, unscheduled downtime. A high-profile security incident can inflict severe reputational damage on your organisation and harm your business in the long term.Although your cyber insurance coverage may compensate you millions for losses, the financial impact can lead to insolvency — as happened to KNP Logistics in June 2025. An Akira ransomware attack exacerbated this major logistics group’s preexisting financial struggles, and let go of 730 employees.Every business is at risk from cyberattacks, but these strategies can help make your fleet management software and vehicles less vulnerable.A robust threat intelligence platform strengthens cybersecurity, as it allows you to proactively defend your assets from malicious actors and minimise your losses if they target you. Here are the primary ways to use threat intel to improve your security posture:Contextualisation enables your team to identify the perpetrators behind specific attacks, understand their motives and capabilities, determine what they want from your organisation, and comprehend their methods. Context transforms raw threat data into actionable intelligence, enabling you to inform your decision-making.Attackers evolve, so learning how they operated in the past is not enough to accurately anticipate their future actions. A threat intelligence platform can help you keep pace with known malicious actors and familiarise your team with relatively unknown ones. Some organisations use deception technologies to lure cybercriminals and watch them in action in a controlled environment.A software solution that can integrate into your company’s existing tools breaks down silos and allows threat intelligence to flow freely across teams. Cross-departmental collaboration is the key to implementing an organisation-wide cybersecurity strategy effectively.A threat intelligence platform can monitor your network activity and sense attack patterns early enough to notify your Security Operations Centre or IT professionals immediately. Early detection is vital to count threats before they infiltrate deeply into your system and cause more harm.Responding to urgent incidents involves less manual work with a threat intelligence platform. This software solution can orchestrate essential tasks to mitigate breaches, enabling your in-house cybersecurity professionals to focus on activities where human input is more impactful.Regulatory frameworks and data privacy standards are becoming more stringent over time. A threat intelligence platform aids compliance by ensuring that your team handles sensitive data responsibly and generates detailed reports to document your best practices.Zero trust minimises the likelihood of unauthorised access to fleet management systems by continuously verifying every user and device and enforcing identity-centric access control.This approach acknowledges that threats can come from within the organisation. Assuming that each request may come from a malicious actor reflects the level of vigilance you must exercise to protect your operation from sophisticated attacks and help your team adapt to complex, dynamic environments involving remote users, IoT devices and cloud services.After verification, zero trust gives users and devices just enough access to perform specific tasks. The principle of least privilege enables effective threat containment if a cybercriminal gets in.According to Cybersecurity Insiders’ 2024 Insider Threat Report, insider threat attacks have spiked. In October 2024, 51% of the 413 respondents in IT and cybersecurity reportedly over the past year. 29% reported spending over $1 million on remediation.The adoption of new technologies is a primary driver behind the rise in these cyberattacks. Investing in employee training is crucial for preventing team members from becoming insider threats.Provide target users with sufficient resources to familiarise themselves with the technologies. Highlight the ways they may inadvertently leak sensitive information or compromise the system. Tell them the red flags to watch out for to identify malicious schemes and teach them safe, responsible ways to deal with cybercriminals.Tight physical security can safeguard your assets from digital hijackers. 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Monday 08 December 2025 • News & Updates

TRUCK TRENDS: PREDICTIONS FOR 2026

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Major changes are coming for the mobility sector.The next 12 months will bring some of the most significant regulatory and technological shifts European transport has seen in years. New emissions rules, driver-monitoring systems, hydrogen trials and autonomous pilots will reshape how fleets operate across the UK and EU.For operators and professional drivers, understanding these changes now will make the difference between adapting confidently and struggling to keep up. come into force in 2026, introducing new requirements for fleets. Nitrogen oxide and carbon monoxide limits will tighten further, with the permitted particle size dropping from 23 nanometres to 10. In addition, for the first time.Every new truck sold will need to comply with Euro VII. While vehicle pricing is likely to be affected, the bigger impact will fall on procurement timelines, fleet renewal cycles and long-term decarbonisation.. 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Thursday 04 December 2025 • News & Updates

KEEP YOUR FLEET RUNNING SMOOTHLY DURING THE HOLIDAY SEASON

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As the holiday season approaches, you are likely preparing for a surge in delivery demand and more complex operating conditions. This seasonal pressure overlaps with winter weather challenges, creating a unique risk environment for fleets across the UK. The festive period brings extra stress to your vehicles and operations. From consumer-driven surges in mileage to the impact of cold weather on vehicle performance, several seasonal factors converge at once. Understanding these pressures up-front helps you prepare proactively and minimise disruptions across your fleet.Consumer activity , which increases delivery volumes, compresses schedules and raises service expectations. This surge means that even minor disruptions can escalate quickly, as fleets have less flexibility to absorb delays. With more journeys scheduled and tighter handover times, vehicle downtime becomes more costly. A missed inspection or delayed repair can have a much larger operational impact than during other parts of the year.When peak consumer activity overlaps with hazardous weather, fleets experience amplified risk. Traffic congestion increases, road conditions deteriorate and minor mechanical problems can escalate into serious incidents more easily. To combat these issues, you must strengthen preventive maintenance, adjust schedules, and improve real-time monitoring to prevent avoidable breakdowns or delays.Cold temperatures, icy surfaces and reduced daylight all increase mechanical and on-road risks for commercial vehicles, raising the likelihood of weakened batteries, reduced tyre traction and visibility issues. UK roadworthiness standards emphasise the importance of more robust winter maintenance for brakes, lighting, fluids and tyres as conditions deteriorate, reinforcing why winter readiness is essential for uninterrupted fleet operations. Even mild cold , making proactive winter maintenance crucial.Beyond vehicle strain, the holiday season and winter conditions also place pressure on drivers and operational workflows. Increased traffic, unpredictable weather and tighter delivery windows can lead to fatigue, stress and an increased risk of accidents. Careful scheduling, clear communication and proactive support for drivers are essential to maintain safety and ensure that your fleet continues to operate efficiently under these seasonal pressures.Maintaining steady operations during the festive rush requires more than reactive problem-solving. It necessitates deliberate planning across vehicle maintenance, driver readiness, technology utilisation and operational coordination. These streamlined strategies will help you stay ahead of winter season disruptions and maintain consistent fleet performance throughout the holidays.Seasonal demand often requires vehicles to operate in harsher conditions for longer hours, so front-loading maintenance is one of the most effective ways to prevent in-season breakdowns. In construction, downtime can cost , highlighting the importance of proactive upkeep. Focus on winter-critical systems such as batteries, brakes, heating and defrosting systems, tyres, and fluid levels. Addressing minor issues before the holiday rush ensures your vehicles start the season in top condition and reduces the risk of unscheduled downtime when capacity is at its tightest.Drivers face greater pressure during the festive period, from congested roads to unpredictable weather. Preparing them early helps reduce risk and maintain service reliability. Share updated winter driving protocols, reinforce fatigue management best practices and ensure every vehicle carries essential cold-weather equipment. A well-prepared driver can adapt more effectively to seasonal hazards and keep journeys running safely.Access to parts and repair support becomes more challenging during the holidays due to demand spikes and supplier slowdowns. Securing key components in advance and confirming the availability of a repair shop ensures you can respond quickly to mid-season issues. These steps reduce the likelihood of lengthy delays and keep more of your vehicles on the road during peak workloads.Accurate, real-time insights become even more valuable when weather and traffic conditions can change quickly. Telematics systems, identify emerging vehicle issues and adapt routes proactively. Using data to make same-day decisions — whether rerouting, rescheduling or escalating maintenance — helps your fleet stay responsive throughout the holiday period.Seasonal peaks require tighter alignment across dispatchers, drivers, maintenance teams and customers. Clear communication reduces uncertainty and makes it easier to adjust schedules when conditions shift. Share regular updates about weather alerts, route changes, delivery windows and vehicle availability so everyone stays coordinated and able to respond quickly.Even with strong preparation, winter introduces variables that no fleet can fully control. Creating contingency plans provides your team with a structured response in the event of incidents. Establish backup routes, identify alternative suppliers and workshops, and maintain a reserve vehicle strategy where possible. 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