Josh Cousens
Știri și actualizări • 3 min citește

Un parteneriat strategic: Abordarea SNAP și Extra privind parcarea camioanelor

Creat: 01.08.2024

Actualizat: 13.08.2024

Directorul Ross Mendenhall explică modul în care SNAP a ajutat Extra Motorway Service Area (MSA) să crească veniturile în întreaga rețea cu până la 8% anual de când am început să lucrăm împreună în 2011.

"Un beneficiu cheie pentru noi este faptul că baza de clienți SNAP se extinde constant, permițându-ne să ajungem la încă 30.000 de potențiali clienți anual", spune Ross Mendenhall, care utilizează SNAP pentru a maximiza afacerea Extra's truck parking.

Ross explică rolul său la Extra: "Supraveghez rețeaua noastră de opt MSA-uri din Anglia, asigurându-mă că avem cel mai bun mediu de lucru și cele mai bune procese, ceea ce ne permite să oferim satisfacție maximă clienților și să lucrăm împreună cu CEO-ul nostru pentru a ne asigura că ne concentrăm pe ambițiile noastre de creștere.

"De asemenea, lucrez îndeaproape cu furnizorii noștri și cu mărcile chiriașe pentru a ne asigura că oferim cea mai bună experiență posibilă tuturor celor care vizitează MSA-urile noastre."

Suprafețe de serviciu pentru autostrăzi suplimentare

După ce și-a deschis primul sediu în Cambridge în 2000, Extra este în prezent unul dintre cei mai mari operatori de servicii de autostradă din Regatul Unit. În cel mai recent sondaj Transport Focus Motorway Service Users, Extra a fost votat operatorul numărul unu pentru satisfacția clienților din Regatul Unit.

Ross spune: "În centrul eticii noastre ca afacere se află angajamentul nostru de a "face un efort suplimentar" pentru a oferi experiențe extraordinare tuturor vizitatorilor noștri.

"În special, ne mândrim cu faptul că oferim o gamă largă de unele dintre mărcile preferate de alimente și băuturi din Marea Britanie, spații pitorești în aer liber, complete cu zone de plimbare a câinilor și zone de joacă pentru copii, precum și facilități sigure, curate și de înaltă calitate pentru ca toți să se bucure."

În 2023, vor exista 260 066 de sesiuni de parcare SNAP în zonele de servicii extra-autostrăzi.

Introduceți SNAP

După ce a început să lucreze cu SNAP în 2011, Ross explică modul în care parteneriatul a ajutat Extra să-și dezvolte serviciul de parcare pentru camioane. "SNAP ne ajută să comunicăm serviciile noastre cheie șoferilor și flotelor de vehicule grele, oferind vizibilitate capacităților noastre de parcare, alimentare cu combustibil și spălare.

"Ne-am angajat să creștem rata de satisfacție a șoferilor HGV care se opresc la noi și să facem parte din rețeaua SNAP ne permite să facem exact acest lucru. Prin intermediul aplicației, ne putem dezvolta parteneriatele și vânzările organice oferind clienților un instrument eficient pentru a afla mai multe despre facilitățile noastre, inclusiv modul în care le putem face șederea plăcută, relaxantă și sigură."

Cum a fost procesul de configurare?

Am vrut să aflăm dacă au existat complicații în primele etape ale relației.

Ross spune: "A fost foarte simplu. Echipa SNAP a fost la îndemână pentru a răspunde oricăror întrebări pe care le-am putea avea și, chiar și după ce configurarea a fost completă, au fost bucuroși să asculte feedback-ul nostru cu privire la modul în care sistemul ar putea fi îmbunătățit în continuare pentru a răspunde mai bine nevoilor noastre."

Creșterea veniturilor

L-am întrebat pe Ross dacă SNAP a ajutat Extra să își crească veniturile:

"Parteneriatul nostru cu SNAP ne-a ajutat să creștem în mod constant veniturile, care au crescut de la an la an cu 8%, cu o creștere a tranzacțiilor de 2%.

"Serviciile noastre de la Cambridge și Peterborough au înregistrat cea mai mare îmbunătățire de la an la an, respectiv 11% și 12%. În plus, serviciile noastre de la Peterborough, Leeds și Cambridge sunt acum ocupate în proporție de peste 100%."

Acces și securitate SNAP

După ce au lucrat împreună cu succes timp de mai mulți ani, Extra ne-a întrebat în 2018 dacă am putea să îi ajutăm să își îmbunătățească facilitățile de securitate.

"Ne-am consolidat parteneriatul cu SNAP de-a lungul anilor, investind în tehnologia CCTV și ANPR pentru a asigura o siguranță maximă.

"Instalarea de tehnologii de securitate în toate cele opt locații ale noastre ne-a ajutat să ne protejăm veniturile, asigurându-ne că fiecare vehicul plătește pentru durata corectă a șederii sale.

"Impactul colaborării cu SNAP Access & Security a fost aproape imediat - cu o creștere înregistrată a veniturilor generate din parcare de aproximativ 20% de la intrarea în funcțiune.

"În plus, având în vedere că securitatea este una dintre prioritățile șoferilor de camioane atunci când se opresc pentru o perioadă îndelungată, suntem încântați să le facem șederea mai plăcută asigurându-i că dispunem de măsuri cuprinzătoare pentru a minimiza riscul de furt.

"Având acces la tablourile de bord de business intelligence ale SNAP, putem monitoriza datele în timp real, ceea ce ne permite să oferim cea mai bună experiență posibilă utilizatorilor", spune Ross.

Cel mai bun bit

Pentru a încheia interviul, am vrut să-l întrebăm pe Ross care crede că a fost cel mai bun lucru despre colaborarea cu SNAP:

"Un succes cheie pentru noi este impactul asupra eficienței personalului. Introducerea sistemului ANPR, combinat cu terminalele de plată, permite șoferilor o opțiune de autoservire, ceea ce înseamnă că personalul se poate concentra în schimb pe alte sarcini cheie, cum ar fi curățenia, întreținerea și serviciile pentru clienți.

"Flexibilitatea oferită de terminalele de plată este, de asemenea, o mare atracție: șoferii pot utiliza terminalele de plată în 15 limbi, îmbunătățind experiența clienților și reducând problemele legate de barierele lingvistice."

Pentru a afla mai multe despre partenerii de servicii Extra din rețeaua SNAP, accesați astăzi Harta SNAP . Dacă oferiți facilități de parcare pentru camioane și doriți să vă alăturați rețelei SNAP, aflați mai multe aici.

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luni 08 decembrie 2025 • Știri și actualizări

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joi 04 decembrie 2025 • Știri și actualizări

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marți 25 noiembrie 2025 • Știri și actualizări

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Poland’s transportation sector is undergoing a major transformation. In recent months, the government has introduced a series of high-value funding programmes aimed at decarbonising the country’s road network and logistics operations. Much of this activity focuses on infrastructure related to heavy-duty vehicles – a sign that the transition to cleaner freight is being embraced across Europe.The scale of investment – and the speed at which it's happening – will be important for operators, managers and infrastructure planners right across Europe. To understand why, it helps to look at both the wider European context and the specific funding available in Poland.The move towards lowand zero-emission transport has been gathering pace across Europe for several years. The EU’s package and to cut emissions from heavy-duty vehicles by 45% by 2030 and by 90% by 2040. The (AFIR) also states that there must be high-power charging points for heavy vehicles every 60 kilometres along the Trans-European Transport Network (TEN-T) – a system of European roads, railways, ports and airports that forms the backbone of continental freight – by 2030. Hydrogen refuelling stations must be available every 200 kilometres.The UK is following a similar path. Z are being used to test electric and hydrogen HGVs on long-haul routes, while funding is being allocated to depot charging and refuelling infrastructure.Against this backdrop, Poland’s programme shows that Central and Eastern Europe are ready to take a leading role in building cleaner, better-connected transportation.In March 2025, Poland’s (NFOŚiGW) launched two major funding calls worth a combined PLN 2 billion. The first will cover the construction and expansion of power grids that supply high-capacity charging stations, especially those on the TEN-T. 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These investments sit alongside Poland’s existing programme, which subsidises electric car purchases for individuals and companies, further extending the country’s sustainable transport strategy beyond passenger vehicles.According to the , Poland transports more goods by road than any other EU country. It is a natural gateway between Western Europe and the Baltic States, Ukraine and the Balkans, which means a reliable zero-emission infrastructure in Poland will have a Europe-wide impact.By setting clear power requirements and aligning projects with the TEN-T corridors, the government is ensuring a coordinated approach rather than isolated projects. The goal is a dependable network where electric and hydrogen trucks can move freely along key trade routes. The Deputy Minister for Climate and Environment described the programme as a way to strengthen “the competitiveness of Polish freight operators” while cutting emissions from one of the country’s largest economic sectors.Poland’s domestic network is also part of the wider . A total of nine EU countries – including Poland – committed in September 2025 to accelerate charging infrastructure deployment along key freight routes, such as the North Sea-Baltic and Scandinavian-Mediterranean corridors of the TEN-T.For fleets that operate across Europe, the initiative means charging infrastructure will become more standardised and predictable between countries. This will help drivers plan cross-border routes with greater confidence while supporting the shift towards zero-emission freight.For fleet operators, the timing is encouraging. Zero-emission trucks are rapidly , with sales of nearly 2,000 zero-emission heavy-duty electric trucks registered in the first half of 2025 across the EU. There are challenges, however. Adding high-power charging capacity will mean that grid operators, local authorities and logistics centres have to cooperate. It will also take time to hire technicians with the skills to install and maintain high-voltage equipment.In addition, vehicle costs and operational factors could also slow progress. Even with generous subsidies, businesses must weigh the cost of electric vehicle ownership, route patterns and depot readiness.For the road transport community, Poland’s programme is a significant milestone. Once complete, its charging and refuelling network will connect eastern and western Europe, supporting cleaner and more efficient freight movement.“This is a turning point for heavy transport,” says Nick Renton, Head of European Strategy and Business Development at SNAP. “Poland’s actions show that zero-emission freight is becoming part of daily life, rather than a long-term vision. As charging and refuelling points multiply, operators will be able to schedule cleaner journeys with confidence.”As the situation develops, we will continue to support fleets across Europe with technology, insight and practical tools for drivers. Our helps identify and book rest stops, refuelling points and secure parking, with more zero-emission facilities being added as new sites open. For operators looking to stay ahead of infrastructure changes, it provides a clear view of how the road network is evolving – and where new opportunities are emerging.