Josh Cousens
Wiadomości i aktualizacje • 3 min read

Strategiczne partnerstwo: Podejście SNAP i Extra do parkowania ciężarówek

Utworzony: 01.08.2024

Aktualizacja: 13.08.2024

Dyrektor Ross Mendenhall wyjaśnia, w jaki sposób SNAP pomógł Extra Motorway Service Area (MSA) zwiększyć wzrost przychodów w całej sieci nawet o 8% rocznie od momentu rozpoczęcia współpracy w 2011 roku.

"Kluczową korzyścią dla nas jest to, że baza klientów SNAP stale się powiększa, co pozwala nam dotrzeć do dodatkowych 30 000 potencjalnych klientów rocznie" - mówi Ross Mendenhall, który korzysta z SNAP, aby zmaksymalizować działalność Extra w zakresie parkowania ciężarówek.

Ross wyjaśnia swoją rolę w Extra: "Nadzoruję naszą sieć ośmiu MSA w całej Anglii, zapewniając najlepsze środowisko pracy i procesy, co pozwala nam zapewnić maksymalną satysfakcję klientów, a także współpracując z naszym dyrektorem generalnym, aby zapewnić, że skupiamy się na naszych ambicjach wzrostu.

"Ściśle współpracuję również z naszymi dostawcami i markami najemców, aby zapewnić jak najlepsze wrażenia wszystkim, którzy odwiedzają nasze MSA".

Dodatkowe obszary obsługi autostrad

Po otwarciu pierwszej placówki w Cambridge w 2000 roku, Extra jest obecnie jednym z największych operatorów usług autostradowych w Wielkiej Brytanii. W najnowszej ankiecie przeprowadzonej przez Transport Focus Motorway Service Users, Extra została uznana za operatora numer jeden pod względem zadowolenia klientów w Wielkiej Brytanii.

Ross mówi: "Centralnym elementem naszego etosu jako firmy jest nasze zaangażowanie w "dokładanie wszelkich starań", aby zapewnić wspaniałe wrażenia wszystkim naszym gościom.

"W szczególności jesteśmy dumni z oferowania szerokiej gamy ulubionych marek żywności i napojów w Wielkiej Brytanii, malowniczych przestrzeni na świeżym powietrzu wraz z terenami do spacerów z psami i placami zabaw dla dzieci, a także bezpiecznych, czystych i wysokiej jakości udogodnień dla wszystkich".

W 2023 r. w dodatkowych obszarach obsługi autostrad odbyło się 260 066 sesji parkingowych SNAP.

Enter SNAP

Po rozpoczęciu współpracy z SNAP w 2011 roku, Ross wyjaśnia, w jaki sposób partnerstwo pomogło Extra rozwinąć usługę parkowania ciężarówek. "SNAP pomaga nam komunikować nasze kluczowe usługi kierowcom samochodów ciężarowych i flotom, zapewniając widoczność naszych możliwości w zakresie parkowania, paliwa i mycia.

"Zależy nam na zwiększeniu poziomu zadowolenia kierowców samochodów ciężarowych, którzy się u nas zatrzymują, a przynależność do sieci SNAP pozwala nam to osiągnąć. Dzięki aplikacji możemy rozwijać nasze partnerstwa i sprzedaż organiczną, dając klientom skuteczne narzędzie, aby dowiedzieć się więcej o naszych obiektach, w tym o tym, jak możemy sprawić, by ich pobyt był przyjemny, relaksujący i bezpieczny".

Jak wyglądał proces konfiguracji?

Chcieliśmy dowiedzieć się, czy wystąpiły jakiekolwiek komplikacje na wczesnych etapach związku.

Ross mówi: "To było bardzo proste. Zespół SNAP był pod ręką, aby odpowiedzieć na wszelkie nasze pytania, a nawet po zakończeniu konfiguracji chętnie wysłuchał naszych opinii na temat tego, jak system można jeszcze ulepszyć, aby lepiej spełniał nasze potrzeby ".

Wzrost przychodów

Zapytaliśmy Rossa, czy SNAP pomógł Extra zwiększyć przychody:

"Nasze partnerstwo z SNAP pomogło nam stale zwiększać wzrost przychodów, który wzrósł rok do roku o 8%, przy wzroście transakcji o 2%.

"Nasze usługi w Cambridge i Peterborough odnotowały największą poprawę rok do roku o 11% i 12%. Co więcej, nasze usługi w Peterborough, Leeds i Cambridge mają obecnie ponad 100% obłożenia".

Dostęp i bezpieczeństwo SNAP

Po kilku latach udanej współpracy, w 2018 r. firma Extra zwróciła się do nas z pytaniem, czy moglibyśmy pomóc w ulepszeniu ich obiektów bezpieczeństwa.

"Przez lata pogłębialiśmy naszą współpracę z SNAP, inwestując w technologię CCTV i ANPR, aby zapewnić maksymalne bezpieczeństwo.

"Instalacja technologii bezpieczeństwa we wszystkich ośmiu naszych lokalizacjach pomogła nam chronić nasze przychody, zapewniając, że każdy pojazd płaci za właściwy czas pobytu.

"Wpływ współpracy z SNAP Access & Security był niemal natychmiastowy - od momentu uruchomienia odnotowano wzrost przychodów generowanych z parkowania o około 20%.

"Ponadto, ponieważ bezpieczeństwo jest jednym z priorytetów dla kierowców ciężarówek podczas długich postojów, cieszymy się, że możemy pomóc im uprzyjemnić pobyt, zapewniając ich, że mamy kompleksowe środki, które pomogą zminimalizować ryzyko kradzieży.

"Dostęp do pulpitów analityki biznesowej SNAP oznacza również, że możemy monitorować dane w czasie rzeczywistym, co pozwala nam zapewnić najlepszą możliwą obsługę użytkownika", mówi Ross.

Najlepszy kawałek

Na zakończenie wywiadu chcieliśmy zapytać Rossa, co uważa za najlepsze w pracy ze SNAP:

"Kluczowym sukcesem jest dla nas wpływ na wydajność pracowników. Wprowadzenie systemu ANPR w połączeniu z terminalami płatniczymi daje kierowcom możliwość samoobsługi, co oznacza, że pracownicy mogą skupić się na innych kluczowych zadaniach, takich jak sprzątanie, konserwacja i obsługa klienta.

"Elastyczność oferowana przez terminale płatnicze jest również dużą zaletą: kierowcy mogą korzystać z terminali płatniczych w 15 językach, poprawiając obsługę klienta i zmniejszając problemy związane z barierą językową".

Aby dowiedzieć się więcej o dodatkowych partnerach serwisowych w sieci SNAP, odwiedź Mapę SNAP już dziś. Jeśli oferujesz parkingi dla ciężarówek i chcesz dołączyć do sieci SNAP, dowiedz się więcej tutaj.

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